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Lincoln plans to sell more hybrids despite fuel efficiency complaints

Executives at Ford and Lincoln have announced that Lincoln will double the production of its MKZ Hybrid sedan for the 2014 model year. According to the executives, about 40% of the overall Lincoln MKZ production will be allotted to building the hybrid version of the car, which is double the 20% rate for the 2013 model year.

A Lincoln spokesperson said the 2014 model year MKZ Hybrid is set to go on sale later this year. The significant increase in production for the hybrid model of the car comes as demand for hybrid vehicles continues to increase. It also helps that the $35,000 base price for the MKZ Hybrid is the same as an MKZ with a conventional powertrain.


Hybrid vehicle sales through June of 2013 are up 18.3 percent to 257,000 vehicles. Ford entries into the hybrid field – the Ford C-Max and Fusion hybrids, and the MKZ – are all experiencing strong sales despite concerns over real world fuel economy.

Ford has also been embroiled in lawsuits as vehicle owners and vehicle testers continue to complain that its hybrids are unable to achieve fuel efficiency promised, and recently announced a software update to improve fuel economy.
 
The 2013 Lincoln MKX Hybrid is rated at 45 mpg in the city and on the highway.

Source: Detroit News



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RE: OK, but
By Samus on 7/19/2013 2:08:52 PM , Rating: 2
Exactly. This is a luxury car. The demographic is different. Somebody spending $20,000 on a Prius is going to be more concerned about MPG than someone spending $40,000 on a Lincoln.


RE: OK, but
By othercents on 7/19/2013 4:12:37 PM , Rating: 2
MKZ Hybrid gets 45/45 and Prius Hybrid gets 51/48. The MPG is probably one of the reasons why the MKZ Hybrid is doing better than expected. This is also true for the Fusion Hybrid.

One statistic I haven't found is the Hybrid/EV/PHEV vs Gas sales. Are those alternatives growing significantly, or is the price still a significant issue to adoption.

Other


RE: OK, but
By Spuke on 7/19/2013 7:14:11 PM , Rating: 2
That sure is a nice looking car!!


RE: OK, but
By stm1185 on 7/19/2013 8:49:05 PM , Rating: 2
Yeah I think it's doing better then expected because like it's Ford badge'd sibling it actually looks good. That's not a car I'd be defending to a friend saying, "yeah but the mileage is insane."


RE: OK, but
By chizow on 7/20/2013 10:46:20 AM , Rating: 2
Certainly a combination of both, we're looking at the Fusion Hybrid because of it's good looks AND the great mileage, plus it's a hybrid which I think many consumers are looking at to do their part to break Big Oil's chokehold on the American economy.


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