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Lincoln plans to sell more hybrids despite fuel efficiency complaints

Executives at Ford and Lincoln have announced that Lincoln will double the production of its MKZ Hybrid sedan for the 2014 model year. According to the executives, about 40% of the overall Lincoln MKZ production will be allotted to building the hybrid version of the car, which is double the 20% rate for the 2013 model year.

A Lincoln spokesperson said the 2014 model year MKZ Hybrid is set to go on sale later this year. The significant increase in production for the hybrid model of the car comes as demand for hybrid vehicles continues to increase. It also helps that the $35,000 base price for the MKZ Hybrid is the same as an MKZ with a conventional powertrain.


Hybrid vehicle sales through June of 2013 are up 18.3 percent to 257,000 vehicles. Ford entries into the hybrid field – the Ford C-Max and Fusion hybrids, and the MKZ – are all experiencing strong sales despite concerns over real world fuel economy.

Ford has also been embroiled in lawsuits as vehicle owners and vehicle testers continue to complain that its hybrids are unable to achieve fuel efficiency promised, and recently announced a software update to improve fuel economy.
 
The 2013 Lincoln MKX Hybrid is rated at 45 mpg in the city and on the highway.

Source: Detroit News



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OK, but
By Dr of crap on 7/19/2013 12:09:35 PM , Rating: 2
Here's the good part of this. This car is NOT being forced on us at all possible times, like the Volt. This one has sales and the sales are increasing.
AND if there are lawsuits about the MPGs, the sales are still increasing. Umm??




RE: OK, but
By rich_92 on 7/19/2013 12:17:49 PM , Rating: 2
I think the MKZ base is sure give poorer mpg compared to that of the hybrid anyday and given they have the same starting price, the increased sale.


RE: OK, but
By foxalopex on 7/19/2013 1:38:00 PM , Rating: 3
The reality is that people like cheap cars and while mpg is a concern, it's not a big a deal compared to the overall price of the car because let's face it, if you can't afford the initial cost, you can't afford it.

That said, I do own the Volt and it's a great car. I'm already up to 65 mpg and it continues to rise. It would have been amazing if I hadn't decided to take a 3000 mile cross country trip with it in the spring.

As nifty as it is to have not filled up in months, I got the Volt because an EV drive system is nothing like a normal car. It's smooth and the throttle response is instantaneous. There's no gas powered car that can really ride like that.


RE: OK, but
By Samus on 7/19/2013 2:08:52 PM , Rating: 2
Exactly. This is a luxury car. The demographic is different. Somebody spending $20,000 on a Prius is going to be more concerned about MPG than someone spending $40,000 on a Lincoln.


RE: OK, but
By othercents on 7/19/2013 4:12:37 PM , Rating: 2
MKZ Hybrid gets 45/45 and Prius Hybrid gets 51/48. The MPG is probably one of the reasons why the MKZ Hybrid is doing better than expected. This is also true for the Fusion Hybrid.

One statistic I haven't found is the Hybrid/EV/PHEV vs Gas sales. Are those alternatives growing significantly, or is the price still a significant issue to adoption.

Other


RE: OK, but
By Spuke on 7/19/2013 7:14:11 PM , Rating: 2
That sure is a nice looking car!!


RE: OK, but
By stm1185 on 7/19/2013 8:49:05 PM , Rating: 2
Yeah I think it's doing better then expected because like it's Ford badge'd sibling it actually looks good. That's not a car I'd be defending to a friend saying, "yeah but the mileage is insane."


RE: OK, but
By chizow on 7/20/2013 10:46:20 AM , Rating: 2
Certainly a combination of both, we're looking at the Fusion Hybrid because of it's good looks AND the great mileage, plus it's a hybrid which I think many consumers are looking at to do their part to break Big Oil's chokehold on the American economy.


RE: OK, but
By chrnochime on 7/19/2013 2:15:58 PM , Rating: 3
Not hard to have sales and need of increase in production when there were very few that were sold to begin with.


RE: OK, but
By Doitjust4fun on 7/19/2013 4:23:22 PM , Rating: 2
I just traded my 2011 Camry Hybrid for a 2013 Sonata Hybrid Limited and I'm loving it. Getting ~41MPG with lots of interstate driving. I test drove the Fusion. It was nice, but lots of scary recalls and other issues with MPG claims kept me from buying it, plus it was like 37k vs less than 30 for the Sonata. Great car so far if you ask me. Great warranty too.


RE: OK, but
By Richard875yh5 on 7/19/2013 5:34:33 PM , Rating: 1
Nobody is forcing the Volt on anyone. Only a troll would say that. The is selling on it's own merit. The Volt has only won about fifty awards....more than any other car in history.


RE: OK, but
By KCjoker on 7/19/2013 6:54:45 PM , Rating: 4
Yes they are because our tax dollars bailed out GM. Also people get a tax credit when buying one.


RE: OK, but
By JKflipflop98 on 7/20/2013 10:36:28 PM , Rating: 1
I still don't understand the logic of how offering a discount equals forcing something on someone else. You're just spewing hyperbole.


RE: OK, but
By Rukkian on 7/22/2013 3:57:48 PM , Rating: 2
Is there some secret Volt only tax credit I do not know about? I only ask because you are saying it is being pushed when other hybrids are not.


RE: OK, but
By room200 on 7/22/2013 6:01:26 PM , Rating: 2
Ok, so if a bailout and subsidies is a prerequisite for what's being "forced" on us, do you use that same metric for everything?


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