Nokia Posts Lower-Than-Expected Sales for Q2 2013; Outsells BlackBerry with Lumia Line Alone
July 18, 2013 10:00 AM
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Nokia sold 7.4 million Lumia devices for the quarter while BlackBerry's total sales were 6.8 million
Nokia may have posted a loss for the second quarter, but at least it managed to
sell more Lumias
than BlackBerry did phones.
For Q2 2013, Nokia posted an operating loss of €115 million ($150 million USD), which is quite a drop from the year-ago quarter's loss of €824 million ($1.1 billion USD).
Nokia's net sales were at €5.7 billion ($7.5 billion USD) with a non-IFRS earnings per share of $0.00 -- which is a 24 percent decrease from the year-ago quarter. Analysts expected revenues of €6.59 billion ($8.63 billion USD) with a loss per share of $0.03.
The Lumia maker's earnings report also mentioned staff cuts, with the next round equating to about 440.
On a better note, Nokia sold 7.4 million Lumia devices for the quarter, which is a boost from the 5.6 million sold last quarter and nearly double the 4 million sold in the year-ago quarter.
Interestingly, Nokia sold more Lumia devices for quarter than BlackBerry sold smartphones (including
BlackBerry phones, such as the Z10 and Q10). BlackBerry sold 6.8 million smartphones total for Q2.
This represents the first quarter that the Lumia line surpassed BlackBerry phones, but it may not be too surprising that this finally happened. In May, the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker showed that
Windows Phone jumped to third place
for mobile phone market share in Q1 2013 with 7 million units shipped. Nokia accounted for a big part of that, making up about 79 percent of all Windows Phone shipments during that quarter.
This pushed BlackBerry down to fourth place with 6.3 million shipments and 2.9 percent market share for the quarter. This was compared to 9.7 million shipments 6.4 percent market share in Q1 2012.
Android holds the No. 1 spot while Apple's iOS is second.
Nokia is certainly coming along with its Lumia line. It has been consistent with releasing new devices for various price points, and some of the features have been a big draw. For instance, Nokia announced its whopping
41 MP Lumia 1020
For those who don't want to spend the big bucks on a smartphone with a 41 MP camera, here are low-end options like the
, which Nokia just announced this week. It has decent specs with a dual-core 1.2GHz S4 processor, 512MB of RAM, a 5-megapixel camera and a 800 x 480 (WVGA) resolution. It also has one of the largest screens of the Lumia family at 4.7 inches.
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Blackberry's marketing budget is small
7/19/2013 12:53:11 PM
They can't afford a Tony Swash like Apple can or a Mitch101 like MS.
For a while, it seemed like Pirks was interviewing for the job, though!
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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