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T-Mobile's CEO ranted about the plan on Twitter

With three out of four of the major U.S. wireless carriers rolling out upgrade plans, there was bound to be some heated competition -- and even an exchange of words. 

T-Mobile CEO John Legere bashed AT&T's "Next" upgrade plan on Twitter several times over the last 24 hours, claiming that T-Mobile's "Jump!" upgrade plan is cheaper and better for consumers. Here are some of the tweets, starting from oldest to newest:





Last week, T-Mobile launched its new "Jump!" program, which lets customers upgrade every six months for an extra $10 fee each month on top of their regular, monthly wireless charges. However, it differs from the "Next" plan in that it applies to only smartphones, not tablets. Also, customers have to pay the $10 monthly fee unlike AT&T, which doesn't require an activation fee or down-payment for using its plan, but does make customers pay the remaining months’ fees. 

Earlier this week, AT&T announced its "Next" plan, which will allow customers trade in their smartphones and tablets every 12 months on a post-paid basis -- meaning they pay a monthly fee on top of their regular AT&T plan based on a 20-month cycle.

For example, if a customer were to get a new smartphone or tablet, the retail cost of the device would be divided by 20. That number would then be added to the monthly bill on top of the traditional or family-share AT&T plan. In 12 months, the customer can upgrade to a new device and start the process over again. 

The "Next" plan won't lay any extra fees on the customer other than the retail price divided by 20, but customers will be forced to pay the remaining months’ fees. You can expect to see it roll out on July 26. 

T-Mobile and AT&T aren't alone in offering new upgrade plans. Verizon is planning a big reveal of the "VZ Edge" plan, which will reportedly allow customers to upgrade to new devices as soon as they pay off 50 percent of their current smartphone. 

Source: Phandroid



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Twitvertising
By Flunk on 7/17/2013 11:14:58 AM , Rating: 2
Is it just me or has Twitter become an advertising platform above all else? I don't think anyone is using it for anything else, at least not in great numbers.




RE: Twitvertising
By ClownPuncher on 7/17/13, Rating: -1
RE: Twitvertising
By Red Storm on 7/17/2013 12:28:08 PM , Rating: 2
It's a tool, it can be used for any number of things. It's like saying the internet has become an advertising platform above all else, which would be wrong.


RE: Twitvertising
By Motoman on 7/17/2013 1:24:33 PM , Rating: 3
The internet is a platform for the distribution of porn. And then they put advertising on top of that. The rest is statistically insignificant.


RE: Twitvertising
By xti on 7/17/2013 12:32:06 PM , Rating: 2
you don't think anyone is using it for anything else in great numbers?

i dont kno...what...wow.


RE: Twitvertising
By Ammohunt on 7/17/2013 1:17:21 PM , Rating: 2
I never understood what its purpose was in the first place(seriously). I don't have any issue with the CEO of a company talking respectable smack about the competition and being a fanboi of the company he steers.


RE: Twitvertising
By Reclaimer77 on 7/17/2013 1:42:06 PM , Rating: 2
What is it about Twitter that makes anyone, even exceptionally educated individuals, come off sounding like a smack-talking teenager? It's just so...weird!

When I see captains of industry and professionals on Twitter post stuff like this, I just shake my head.


RE: Twitvertising
By MrBlastman on 7/17/2013 2:32:03 PM , Rating: 2
I think the point in Twitter is... it is pointless. Hence I never bother with it.


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