EU Decides Google's Settlement Proposal for Antitrust Investigation Isn't Enough
July 17, 2013 2:09 PM
comment(s) - last by
The search company could get stuck with a fine of $5 billion if it can't convince the EU to settle
Google may have gotten out of the U.S. Federal Trade Commission (FTC) antitrust investigation without much of a penalty earlier this year, but the European Commission
isn't giving in so easily
European Competition Commissioner Joaquin Almunia said that Google's proposal for ending the investigation wasn't going to cut it.
"I concluded that the proposals that Google sent to us are not enough to overcome our concerns," said Almunia.
The European Commission opened a formal antitrust investigation into Google's search behavior in November 2010.
In May 2012, the European Commission said that Google should submit changes in how its search results are wired. Google said it would in February of this year.
In April, Google submitted a settlement proposal that didn't change the algorithm used to create its search results. Rather, the company opted to clearly label any search results from its own services. Not only that, but in some instances, Google will offer links from rival search engines.
More specifically, services where Google doesn't make money from search results (like weather and news) would have been labeled as Google services. For places where Google sells ads, links to at least three competitors would've been displayed. For services like Google Shopping, links to rivals would be auctioned.
In addition, the proposal aimed to give websites the option to keep their content from vertical search properties, but stay in general search results. Furthermore, Google wanted to help small businesses move their ad campaigns to other search engines.
While the European Commission
initially accepted this proposal
, Google rivals like Microsoft weren't happy with the proposal. Microsoft said that Google is a determining factor as to what Europeans search, read and purchase online (about 86 percent of Europeans use Google for search) and that its practices are only benefitting itself; not consumers and fair competitors.
It was announced in late April that Google competitors had
one month to comment
on the EU invesitgation, and it looks like Google's rivals voiced their opinions against Google's proposal.
It's not clear when Google has to respond to the EU's latest decision, but the search company could get stuck with a fine of $5 billion if it can't convince the EU to settle.
In January of this year, Google managed to escape a two-year FTC investigation
with no fines
. The investigation looked into Google's possible abuse of search dominance as well by using results to its own advantage.
This article is over a month old, voting and posting comments is disabled
RE: I'm confused
7/18/2013 3:39:23 PM
In another blog:
"South Korea’s Fair Trade Commission watchdog has acquitted Google of anti-competitive charges following a two-year-long investigation, Yonhap News reports.
The FTC also reportedly arrived at its decision after concluding that mobile users can “easily” find alternatives to Google’s search engine."
On that basis, I guess EU is looking out for the users who are too lazy to find alternatives...sigh.
RE: I'm confused
7/20/2013 4:20:49 AM
Well if the South Koreans are doing it surely we must follow! What use is having a critical view/mind of our own? K-pop for everyone!
"I modded down, down, down, and the flames went higher." -- Sven Olsen
Google Competitors Have One Month to Comment on EU Search Investigation
April 25, 2013, 12:54 PM
Google Settles EU Search Investigation, Rivals Not Satisified
April 15, 2013, 1:51 PM
Google, FTC Settle Antitrust Spat Without Any Fines
January 3, 2013, 12:57 PM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Most Popular Articles
Creationists are Mad About Google Doodle Depicting Evolution
November 24, 2015, 8:48 PM
Jumbo Joust: iPad Pro vs. Surface Pro 3 vs. Surface Pro 4
November 11, 2015, 1:00 AM
BlackBerry Priv is an Amazing Android So Secure You May Never Hear of It
November 2, 2015, 2:46 PM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information