EU Decides Google's Settlement Proposal for Antitrust Investigation Isn't Enough
July 17, 2013 2:09 PM
comment(s) - last by
The search company could get stuck with a fine of $5 billion if it can't convince the EU to settle
Google may have gotten out of the U.S. Federal Trade Commission (FTC) antitrust investigation without much of a penalty earlier this year, but the European Commission
isn't giving in so easily
European Competition Commissioner Joaquin Almunia said that Google's proposal for ending the investigation wasn't going to cut it.
"I concluded that the proposals that Google sent to us are not enough to overcome our concerns," said Almunia.
The European Commission opened a formal antitrust investigation into Google's search behavior in November 2010.
In May 2012, the European Commission said that Google should submit changes in how its search results are wired. Google said it would in February of this year.
In April, Google submitted a settlement proposal that didn't change the algorithm used to create its search results. Rather, the company opted to clearly label any search results from its own services. Not only that, but in some instances, Google will offer links from rival search engines.
More specifically, services where Google doesn't make money from search results (like weather and news) would have been labeled as Google services. For places where Google sells ads, links to at least three competitors would've been displayed. For services like Google Shopping, links to rivals would be auctioned.
In addition, the proposal aimed to give websites the option to keep their content from vertical search properties, but stay in general search results. Furthermore, Google wanted to help small businesses move their ad campaigns to other search engines.
While the European Commission
initially accepted this proposal
, Google rivals like Microsoft weren't happy with the proposal. Microsoft said that Google is a determining factor as to what Europeans search, read and purchase online (about 86 percent of Europeans use Google for search) and that its practices are only benefitting itself; not consumers and fair competitors.
It was announced in late April that Google competitors had
one month to comment
on the EU invesitgation, and it looks like Google's rivals voiced their opinions against Google's proposal.
It's not clear when Google has to respond to the EU's latest decision, but the search company could get stuck with a fine of $5 billion if it can't convince the EU to settle.
In January of this year, Google managed to escape a two-year FTC investigation
with no fines
. The investigation looked into Google's possible abuse of search dominance as well by using results to its own advantage.
This article is over a month old, voting and posting comments is disabled
RE: The secret formula to the taste.
7/18/2013 1:01:23 PM
Exactly. This is just more anti-American EU absurdity. Its funny reading people doing mental gymnastics in order to justify this.
If every nation had rules as hostile as the EU, it would be nearly impossible to have a world economy.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
Google Competitors Have One Month to Comment on EU Search Investigation
April 25, 2013, 12:54 PM
Google Settles EU Search Investigation, Rivals Not Satisified
April 15, 2013, 1:51 PM
Google, FTC Settle Antitrust Spat Without Any Fines
January 3, 2013, 12:57 PM
Google Fiber Finally Heading to Austin, Texas in December
October 16, 2014, 11:48 AM
Dropbox Flexes Security Muscle, Appears to Have Squashed Password Breach
October 15, 2014, 12:12 PM
U2’s Bono Apologizes for Forced “Songs of Innocence” Album Downloads
October 15, 2014, 7:55 AM
Google Launches "Same-day Delivery" Subscription Service for $95/year
October 14, 2014, 10:37 AM
Netflix 4K Content to Cost Subscribers Extra $3/Month
October 13, 2014, 8:01 AM
Marriott Slapped with $600k Penalty by FCC for Jamming Mobile Hotspots
October 3, 2014, 2:16 PM
Most Popular Articles
Google Announces Android 5.0 “Lollipop”, Nexus 9 Tablet, and Nexus 6 “Phablet”
October 15, 2014, 12:41 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
Oops! Apple Outs iPad mini 3, iPad Air 2 via iTunes Store
October 15, 2014, 1:32 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
Google Offers $99 Nexus Player w/$40 Controller for Android Set-Top Streaming, Gaming
October 15, 2014, 3:01 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information