Nissan Struggles with Leaf EV Shortage as Sales Surge
July 16, 2013 10:26 AM
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Leaf EV sales market is expanding
For a long time the big problem for Nissan and many electric vehicle makers was the fact that electric vehicles simply weren't popular due to high pricing, range anxiety or any variety of other reasons. Nissan is now fighting the opposite problem with demand surging in new markets without the inventory to satisfy interested consumers.
Nissan director of electric vehicle sales Erik Gottfried says that he recently flew to Texas to meet with dealers that are clamoring for more Leaf electric vehicles.
"They really want more Leafs in Dallas," Gottfried says. "I assured them that we're doing everything we can to get them more inventory. But it's taking some time. It will be late fall before we can produce enough to satisfy everybody."
Nissan is now selling approximately 2,000 Leaf electric vehicles each month which is about four times the volume it was selling about a year ago. To meet this new demand, Nissan is slowly ramping up production of the Leaf at its
manufacturing facility in Tennessee
"We're going to be short on inventory all through the summer," Gottfried says he has been telling dealers. "
Since its introduction, the Leaf has been most popular on the West Coast in areas such as San Francisco and Seattle. However, the market has expanded sales are exploding in St. Louis, Atlanta, Chicago, and Raleigh. Atlanta is now the third-largest market for the Leaf electric vehicle and had only nine days of supply in June.
A year ago, California made up 37% of Leaf cells. Now, the state only accounts for 27% of sales due to significant growth in other markets.
Nissan credits its
of about $6,000 earlier this year for the increased sales.
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RE: Smells like artificial shortages
7/17/2013 1:53:05 PM
What what WHAT??? Woooosh... (That is the sound of your credibility going out the window...)
Buying a house is a far better financial decision than renting in a lot of situations. Maybe not all, but in a vast majority of the US it is. Takeout the interest tax break, still a better decision. WAY better. We just had a renter buy a rental property from us. Purchasing the house at today's interest rates in the Dallas market ignoring any tax implications and assuming they'll only be able to sell at the same value they purchased at resulted in an almost 22 thousand dollar net gain in their personal accounts over three years compared to renting on a home costing 90K. So, financially speaking, that is 7333.33 better decision per year. That comes from the reduced price per month (about 11K over three years) and the equity gained (the other 11K). If the market improves over the next three years, it looks even better. The home would actually have to loose about 20% of its value for the end result in three years to be break-even between renting.
So, yeah, I don't know what world/continent/state/city you live in - but to globally state that home ownership needs tax incentives to justify it financially seems just nuts to me. That's 22K that family can invest in their kid's college education, or into their 401Ks, or into a new EV (just kidding!).
Leasing makes a lot of sense on items that depreciate like cars, boats, etc... On anything that holds or improves it's value historically over time - it almost never makes sense to lease as you're only assisting someone else in building their wealth - not yourself. The only thing that typically sways that needle is interest rates and available capital. If you have high enough interest rates and insufficient capital to purchase the item outright, then there are points at which rental/leasing makes sense for value holding assests as well - however with current interest rates as low as they are I can't think of a single example where this is currently true.
RE: Smells like artificial shortages
7/19/2013 9:43:24 AM
You're making his point for him! It's a better decision BECAUSE of the financial incentives of the tax break!
GEEZ! Do you people even think about the things you say before you post them? For god's sake man, use your head for a minute.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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