Nissan Struggles with Leaf EV Shortage as Sales Surge
July 16, 2013 10:26 AM
comment(s) - last by
Leaf EV sales market is expanding
For a long time the big problem for Nissan and many electric vehicle makers was the fact that electric vehicles simply weren't popular due to high pricing, range anxiety or any variety of other reasons. Nissan is now fighting the opposite problem with demand surging in new markets without the inventory to satisfy interested consumers.
Nissan director of electric vehicle sales Erik Gottfried says that he recently flew to Texas to meet with dealers that are clamoring for more Leaf electric vehicles.
"They really want more Leafs in Dallas," Gottfried says. "I assured them that we're doing everything we can to get them more inventory. But it's taking some time. It will be late fall before we can produce enough to satisfy everybody."
Nissan is now selling approximately 2,000 Leaf electric vehicles each month which is about four times the volume it was selling about a year ago. To meet this new demand, Nissan is slowly ramping up production of the Leaf at its
manufacturing facility in Tennessee
"We're going to be short on inventory all through the summer," Gottfried says he has been telling dealers. "
Since its introduction, the Leaf has been most popular on the West Coast in areas such as San Francisco and Seattle. However, the market has expanded sales are exploding in St. Louis, Atlanta, Chicago, and Raleigh. Atlanta is now the third-largest market for the Leaf electric vehicle and had only nine days of supply in June.
A year ago, California made up 37% of Leaf cells. Now, the state only accounts for 27% of sales due to significant growth in other markets.
Nissan credits its
of about $6,000 earlier this year for the increased sales.
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RE: Smells like artificial shortages
7/17/2013 11:59:36 AM
It's meant to keep EVs afloat until prices drop. It worked.
Why is it the Government's responsibility to keep "EV's afloat"?
There are hundreds of technologies and products out there that could benefit our lives, yet have little to no market penetration because of cost barriers. Should the Government just arbitrarily pick winners and losers there and fund them?
The amount of Government manipulation into the automotive industry is what's probably bothering me more than anything. Direct market manipulation by Government has never succeeded, historically, and always has far-reaching unforeseen consequences.
RE: Smells like artificial shortages
7/21/2013 9:37:09 PM
It's not their responsibility, it's just something they did, because each ICE car shoots out poisonous gas everywhere it goes, and it's more than reasonable because other countries subsidize technology too, whether it be the oil industry or the EV industry... And I am sorry.
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