Nissan Struggles with Leaf EV Shortage as Sales Surge
July 16, 2013 10:26 AM
comment(s) - last by
Leaf EV sales market is expanding
For a long time the big problem for Nissan and many electric vehicle makers was the fact that electric vehicles simply weren't popular due to high pricing, range anxiety or any variety of other reasons. Nissan is now fighting the opposite problem with demand surging in new markets without the inventory to satisfy interested consumers.
Nissan director of electric vehicle sales Erik Gottfried says that he recently flew to Texas to meet with dealers that are clamoring for more Leaf electric vehicles.
"They really want more Leafs in Dallas," Gottfried says. "I assured them that we're doing everything we can to get them more inventory. But it's taking some time. It will be late fall before we can produce enough to satisfy everybody."
Nissan is now selling approximately 2,000 Leaf electric vehicles each month which is about four times the volume it was selling about a year ago. To meet this new demand, Nissan is slowly ramping up production of the Leaf at its
manufacturing facility in Tennessee
"We're going to be short on inventory all through the summer," Gottfried says he has been telling dealers. "
Since its introduction, the Leaf has been most popular on the West Coast in areas such as San Francisco and Seattle. However, the market has expanded sales are exploding in St. Louis, Atlanta, Chicago, and Raleigh. Atlanta is now the third-largest market for the Leaf electric vehicle and had only nine days of supply in June.
A year ago, California made up 37% of Leaf cells. Now, the state only accounts for 27% of sales due to significant growth in other markets.
Nissan credits its
of about $6,000 earlier this year for the increased sales.
This article is over a month old, voting and posting comments is disabled
RE: Smells like artificial shortages
7/17/2013 11:59:36 AM
It's meant to keep EVs afloat until prices drop. It worked.
Why is it the Government's responsibility to keep "EV's afloat"?
There are hundreds of technologies and products out there that could benefit our lives, yet have little to no market penetration because of cost barriers. Should the Government just arbitrarily pick winners and losers there and fund them?
The amount of Government manipulation into the automotive industry is what's probably bothering me more than anything. Direct market manipulation by Government has never succeeded, historically, and always has far-reaching unforeseen consequences.
RE: Smells like artificial shortages
7/21/2013 9:37:09 PM
It's not their responsibility, it's just something they did, because each ICE car shoots out poisonous gas everywhere it goes, and it's more than reasonable because other countries subsidize technology too, whether it be the oil industry or the EV industry... And I am sorry.
"DailyTech is the best kept secret on the Internet." -- Larry Barber
Nissan Leaf Base Model Price Drops by More Than $6,000 to $28,800
January 15, 2013, 3:40 AM
Nissan to Start Leaf Production in U.S. This Week
January 9, 2013, 9:23 PM
Automaker Porsche may expand range of Panamera Coupe design.
September 18, 2016, 11:00 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
Volkswagens Vulnerable to Hacking Attacks
August 14, 2016, 1:08 PM
2017 Porsche Panamera: I’ll Take Three of These.
July 24, 2016, 6:44 PM
Ford, Toyota, and Universal Pictures Celebrate "Back to the Future Day' in Style
October 21, 2015, 4:19 PM
Consumer Reports Flexes Muscle, Hits Slumping Tesla Motors Stock
October 20, 2015, 4:13 PM
Most Popular Articles
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
Latest Blog Posts
Who is in Risk of Getting Oral Cancer?
Sep 23, 2016, 6:02 AM
France Bans Plastic Eating Utensils in Restaurants
Sep 18, 2016, 10:49 AM
Progress Against Acute Myeloid Leukemia
Sep 17, 2016, 5:30 AM
Apple Watch Series 2 - Number 1 in the Customer Satisfaction.
Sep 7, 2016, 6:19 PM
First Self-Driving Car debut on the streets of Singapore
Aug 28, 2016, 4:10 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information