Nissan Struggles with Leaf EV Shortage as Sales Surge
July 16, 2013 10:26 AM
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Leaf EV sales market is expanding
For a long time the big problem for Nissan and many electric vehicle makers was the fact that electric vehicles simply weren't popular due to high pricing, range anxiety or any variety of other reasons. Nissan is now fighting the opposite problem with demand surging in new markets without the inventory to satisfy interested consumers.
Nissan director of electric vehicle sales Erik Gottfried says that he recently flew to Texas to meet with dealers that are clamoring for more Leaf electric vehicles.
"They really want more Leafs in Dallas," Gottfried says. "I assured them that we're doing everything we can to get them more inventory. But it's taking some time. It will be late fall before we can produce enough to satisfy everybody."
Nissan is now selling approximately 2,000 Leaf electric vehicles each month which is about four times the volume it was selling about a year ago. To meet this new demand, Nissan is slowly ramping up production of the Leaf at its
manufacturing facility in Tennessee
"We're going to be short on inventory all through the summer," Gottfried says he has been telling dealers. "
Since its introduction, the Leaf has been most popular on the West Coast in areas such as San Francisco and Seattle. However, the market has expanded sales are exploding in St. Louis, Atlanta, Chicago, and Raleigh. Atlanta is now the third-largest market for the Leaf electric vehicle and had only nine days of supply in June.
A year ago, California made up 37% of Leaf cells. Now, the state only accounts for 27% of sales due to significant growth in other markets.
Nissan credits its
of about $6,000 earlier this year for the increased sales.
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RE: Smells like artificial shortages
7/17/2013 11:28:14 AM
By the way you guys are all missing another major tax credit for electrics, they don't pay the gas tax. Over the life of the car this will add up to a substantial pile of cash.
RE: Smells like artificial shortages
7/17/2013 11:54:11 AM
States are waking up to that fact and taking action - working on legislation that will make EV owners pay their fair share of taxes to keep roads and bridges together.
Working on it, anyway. What's hilarious is watching the EV consumer start wildly flailing about complaining that adding such a tax to them "isn't fair" when apparently it *is fair* for them to get a tax break for buying the EV in the first place.
Not only are non-EV buyers supposed to pay more income taxes than EV buyers, but we're also supposed to pay their share of road taxes too.
It's either really funny or really sad that EV supporters can actually try to support both ends of this with a straight face. They honestly think they're entitled to have their cake and eat it too.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
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