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Leaf EV sales market is expanding

For a long time the big problem for Nissan and many electric vehicle makers was the fact that electric vehicles simply weren't popular due to high pricing, range anxiety or any variety of other reasons. Nissan is now fighting the opposite problem with demand surging in new markets without the inventory to satisfy interested consumers.

Nissan director of electric vehicle sales Erik Gottfried says that he recently flew to Texas to meet with dealers that are clamoring for more Leaf electric vehicles.

"They really want more Leafs in Dallas," Gottfried says. "I assured them that we're doing everything we can to get them more inventory. But it's taking some time. It will be late fall before we can produce enough to satisfy everybody."

Nissan is now selling approximately 2,000 Leaf electric vehicles each month which is about four times the volume it was selling about a year ago. To meet this new demand, Nissan is slowly ramping up production of the Leaf at its manufacturing facility in Tennessee.


"We're going to be short on inventory all through the summer," Gottfried says he has been telling dealers. "

Since its introduction, the Leaf has been most popular on the West Coast in areas such as San Francisco and Seattle. However, the market has expanded sales are exploding in St. Louis, Atlanta, Chicago, and Raleigh. Atlanta is now the third-largest market for the Leaf electric vehicle and had only nine days of supply in June.

A year ago, California made up 37% of Leaf cells. Now, the state only accounts for 27% of sales due to significant growth in other markets.
 
Nissan credits its price cut of about $6,000 earlier this year for the increased sales.

Source: Autonews



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RE: Smells like artificial shortages
By JediJeb on 7/16/2013 5:29:53 PM , Rating: 3
From what I have read up on this "credit", it seems that what you get is $7500 taken off what you owe the government. If I only owe the government $5400 in taxes this year and I buy a Nissan Leaf then I essentially owe $0 taxes but do not get the remaining $1100 back as a refund.

That is why marketing that you can take $7500 off the asking price of one of these is misleading because you can only take that much off if you owe that much in taxes to begin with. If you owe $0 taxes then you would get $0 for purchasing one. If what I have read is correct.


RE: Smells like artificial shortages
By Spuke on 7/16/2013 6:27:02 PM , Rating: 2
quote:
From what I have read up on this "credit", it seems that what you get is $7500 taken off what you owe the government. If I only owe the government $5400 in taxes this year and I buy a Nissan Leaf then I essentially owe $0 taxes but do not get the remaining $1100 back as a refund.
This is exactly how I read it too. BTW, tax credits are not all handled the same.


By JPWhite on 7/16/2013 8:25:56 PM , Rating: 2
Your analysis of how tax credits work is correct. So yes if you buy the vehicle outright you will only benefit $5,400 which is your total tax liability for the year, (which is different from what you 'owe' BTW).

In order to get the full $7,500 one can lease the LEAF, the $7,500 is taken off at point of sale so you get the full benefit regardless of your personal tax situation. So for tax payers who have a liability of less than $7,500 leasing maybe a better option. Depends on how far you drive each year and the lease mileage cap and how much extra benefit you get from leasing vs buying.


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