Nissan Struggles with Leaf EV Shortage as Sales Surge
July 16, 2013 10:26 AM
comment(s) - last by
Leaf EV sales market is expanding
For a long time the big problem for Nissan and many electric vehicle makers was the fact that electric vehicles simply weren't popular due to high pricing, range anxiety or any variety of other reasons. Nissan is now fighting the opposite problem with demand surging in new markets without the inventory to satisfy interested consumers.
Nissan director of electric vehicle sales Erik Gottfried says that he recently flew to Texas to meet with dealers that are clamoring for more Leaf electric vehicles.
"They really want more Leafs in Dallas," Gottfried says. "I assured them that we're doing everything we can to get them more inventory. But it's taking some time. It will be late fall before we can produce enough to satisfy everybody."
Nissan is now selling approximately 2,000 Leaf electric vehicles each month which is about four times the volume it was selling about a year ago. To meet this new demand, Nissan is slowly ramping up production of the Leaf at its
manufacturing facility in Tennessee
"We're going to be short on inventory all through the summer," Gottfried says he has been telling dealers. "
Since its introduction, the Leaf has been most popular on the West Coast in areas such as San Francisco and Seattle. However, the market has expanded sales are exploding in St. Louis, Atlanta, Chicago, and Raleigh. Atlanta is now the third-largest market for the Leaf electric vehicle and had only nine days of supply in June.
A year ago, California made up 37% of Leaf cells. Now, the state only accounts for 27% of sales due to significant growth in other markets.
Nissan credits its
of about $6,000 earlier this year for the increased sales.
This article is over a month old, voting and posting comments is disabled
RE: Price unfortunately matters
7/16/2013 5:07:17 PM
I'm curious, now that you've driven a Volt for a while, do you still think you made the right choice over the cheaper LEAF? Esthetics aside of course, just function.
Have you found that you have gotten in your car in the morning and ended up driving 80+ miles without an opportunity to charge?
RE: Price unfortunately matters
7/17/2013 8:42:41 PM
As a Volt owner,
Yes. I have driven over 100 miles in a single day without an approved charging station available without significant detour.
But, I also average 48 miles a charge on the Volt. Projected to the Leaf, thats 104 miles of range.
Over the last 1,000 miles, my Volt has cost me 42 dollars for electric (wall measured) + gasoline. A Leaf might have cost me ~30 dollars + 80 dollars for two days of car rental. A Prius would have cost 80. An average new car 120. Over the warranty period of the battery, the Volt wasn't the absolute cheapest car I could get... but its pretty close.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
Nissan Leaf Base Model Price Drops by More Than $6,000 to $28,800
January 15, 2013, 3:40 AM
Nissan to Start Leaf Production in U.S. This Week
January 9, 2013, 9:23 PM
Porsche Macan V6 Diesel Bound for the U.S.
December 17, 2013, 10:36 AM
GM Could Release New EV, Updated Chevrolet Volt in 2016
December 16, 2013, 11:30 AM
Ford Says 70% of its Cars Will Have Start-Stop Tech by 2017
December 16, 2013, 10:57 AM
EPA Says Vehicle Fuel Efficiency Has Hit All-Time High
December 13, 2013, 10:04 AM
Carbon Fiber to Lower BMW i3 Repair, Insurance Costs
December 12, 2013, 2:12 PM
Cadillac ELR is Priced Out of Its League According to Consumer Reports
December 11, 2013, 11:51 AM
Most Popular Articles
Report: Windows 8.2 Revives Start Menu, Runs Metro Apps in Desktop Mode
December 10, 2013, 2:56 PM
Chinese Media Puts Positive Spin on Its Smog Problem, Touts 5 "Benefits"
December 11, 2013, 12:39 PM
China's Lunar Rover Enters Orbit, Prepares for Historic Sat. Landing
December 13, 2013, 5:00 PM
The History of Normandy: How Nokia Plotted a Low-End Android Line
December 11, 2013, 8:12 PM
Metro-Enabled Firefox Browser Expected to Land After Two Years of Work
December 12, 2013, 5:21 PM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information