Quick Note: Microsoft to Cut Base Surface RT Price to $349
July 12, 2013 9:19 AM
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Surface RT price slashed by $150
Rumors started swirling this week that Microsoft was set to slash the price of its Surface RT tablet. The Surface RT tablet hasn't sold in the volumes that Microsoft had forecast so the Redmond, Washington-based giant is hoping that a steep price but will give its tablet some traction.
The base price for the Surface RT 32 GB tablet after the price cut will be $349.99.
The Surface RT with 64 GB of storage will sell for $449.99. Users wanting the Surface RT with the slick Touch Cover featuring an integrated keyboard will have to cough up $449.99 for a 32 GB version or $549.99 for the 64 GB version.
Staples ad for July 14
These price cuts now been confirmed by national retailer Staples via its weekly promotional ad. The ad says that the price cut will be in effect as of Sunday, July 14.
The move would come after Microsoft
slashed the price of the Surface RT tablet for schools to $199
. There are also some indications that Microsoft is set to launch
of the Surface Pro and Surface RT tablets with new processors.
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RE: One week sale
7/12/2013 8:31:19 PM
If Windows RT didn't exist, Intel's tablet chips would cost twice as much. MS needed an ARM port. Now that they have one, maintenence is cheap from here on in, so killing off Windows RT wouldn't help them, and it might hurt them.
Other than that I agree with you that they need to release WinRT tablets at much lower price points. But I believe that's exactly what they're gearing up to do, especially with the release of a smaller (8"?) tablet. Combine that with more modern chips like Tegra 4 and Snapdragon 800 series, and they will compete better in terms of performance and undercut Intel-based devices on price.
I would like to see a Temash tablet or two, to put pressure on Intel from the x86 side too. I'd definitely consider getting one of those if the price was right.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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