backtop


Print 29 comment(s) - last by annabelle101.. on Jul 18 at 1:52 PM

Surface RT price slashed by $150

Rumors started swirling this week that Microsoft was set to slash the price of its Surface RT tablet. The Surface RT tablet hasn't sold in the volumes that Microsoft had forecast so the Redmond, Washington-based giant is hoping that a steep price but will give its tablet some traction.

The base price for the Surface RT 32 GB tablet after the price cut will be $349.99.

The Surface RT with 64 GB of storage will sell for $449.99. Users wanting the Surface RT with the slick Touch Cover featuring an integrated keyboard will have to cough up $449.99 for a 32 GB version or $549.99 for the 64 GB version.


Staples ad for July 14
 
These price cuts now been confirmed by national retailer Staples via its weekly promotional ad. The ad says that the price cut will be in effect as of Sunday, July 14.
 
The move would come after Microsoft slashed the price of the Surface RT tablet for schools to $199. There are also some indications that Microsoft is set to launch refreshed versions of the Surface Pro and Surface RT tablets with new processors.

Sources: The Verge, Staples



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

One week sale
By Zuul on 7/12/2013 11:00:49 AM , Rating: 2
quote:
These price cuts now been confirmed by national retailer Staples via its weekly promotional ad. The ad says that the price cut will be in effect as of Sunday, July 14.


How come there's no mention that this ends on July 20th? That ommission implies this is a permament price cut.

It's a 1 week sale - the deliberate usage of the words "slash/cut" throughout the article sensationalise this like it's some kind of massive blow out.




RE: One week sale
By koenshaku on 7/12/2013 11:05:10 AM , Rating: 2
My immediate response was going to be that this was a Jason Mick article, but Shane McGlaun could indeed be worse! :o


RE: One week sale
By Zuul on 7/12/2013 11:45:23 AM , Rating: 2
It's almost like they're trying to draw out the anti-MS crowd.

IMHO - I honestly believe this is likely a trial-run to determine an optimal pricepoint for a big price cut.

I do believe Windows RT is likely a failure in it's current form. Personally I believe it's a lame-duck stop-gap product until they figure out while they try to apply their normal business model to this market (provide tier'd products to meet different price points like Windows 7 Home Basic / Home Premium / Pro / Starter). They're going to have to go back to the drawing board on this one for sure.


RE: One week sale
By Solandri on 7/12/2013 4:11:13 PM , Rating: 2
Yeah, as tempting as it is to write them off, remember, Windows didn't become a success until version 3.0.


RE: One week sale
By nikon133 on 7/12/2013 5:33:51 PM , Rating: 2
There is no need for it. Atom based Windows tablet can compete with RT on every level, plus fully functional desktop mode.

I think RT should lose desktop, get simplified Modern version of MS Office and basically merge with Windows Phone down the path... Priced below Atom tablets.


RE: One week sale
By Alexvrb on 7/12/2013 8:31:19 PM , Rating: 2
If Windows RT didn't exist, Intel's tablet chips would cost twice as much. MS needed an ARM port. Now that they have one, maintenence is cheap from here on in, so killing off Windows RT wouldn't help them, and it might hurt them.

Other than that I agree with you that they need to release WinRT tablets at much lower price points. But I believe that's exactly what they're gearing up to do, especially with the release of a smaller (8"?) tablet. Combine that with more modern chips like Tegra 4 and Snapdragon 800 series, and they will compete better in terms of performance and undercut Intel-based devices on price.

I would like to see a Temash tablet or two, to put pressure on Intel from the x86 side too. I'd definitely consider getting one of those if the price was right.


RE: One week sale
By domboy on 7/15/2013 9:03:45 AM , Rating: 2
quote:
There is no need for it. Atom based Windows tablet can compete with RT on every level, plus fully functional desktop mode.

I think RT should lose desktop, get simplified Modern version of MS Office and basically merge with Windows Phone down the path... Priced below Atom tablets.


Windows RT should only loose the desktop if they release a fully functional ARM version of Windows 8... i.e. get rid of the restrictions Windows RT has in its current state (locked desktop etc). Windows Phone can be the desktop-less OS for phones and really small tablets, and have Windows 8 be the full OS for larger x86 and ARM devices (probably 10" and larger).

I do agree Windows RT in its current state is frustrating... the jailbreak really shows what it should have been.


"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki