T-Mobile Unveils New Jump! Program: Twice Yearly Upgrades for $10/Month
July 10, 2013 4:56 PM
comment(s) - last by
Plan is only $2 USD/month more than the previous equipment protection plan, which it overlaps
Deutsche Telekom AG's (
) T-Mobile USA has been drawing a lot of attention lately. First, there's
the merger of the budget carrier
with MetroPCS. Then there are the
signs of recovery
T-Mobile has been showing after many quarters of losses. Lastly, there's the company's dramatic decision to
move away from subsidized handsets
, becoming the only carrier to move
towards a more European model
Today the carrier
another unique offer to customers that's sure to draw interest -- a biannual phone replacement plan called "JUMP!". Here's how it works.
Currently T-Mobile offsets the sting of unsubsidized handsets by splitting the lumped cost into payments under its two-year "Equipment Installment Program" (EIP). For instance, an iPhone 5 costs
$20 USD/month under the EIP
, plus a one-time payment of $99 USD (for a total of $580 USD). But that still leaves customers in a bind, as they either have to pay the full remaining cost of the device, if they choose to upgrade early or leave T-Mobile.
That's where JUMP! comes in. It costs $10 USD/month, or $120 USD/year, but entitles you to trade in your handsets twice every 12 months. T-Mobile USA will presumably resell these relatively new handsets to non-JUMP! customers, under the standard EIP. Meanwhile, your remaining payments are voided and you get to pick a new phone.
To be clear, you still have to pay your monthly EIP fee, on top of $120 USD annual JUMP! fee, so the plan will only save you if you want expensive flagship phones (which makes sense, as otherwise why would you be upgrading biannually?).
But the plan also brings extra benefits -- protection against "malfunction, damage, loss, or theft". T-Mobile had previously charged $8 USD/month for that protection alone, so the JUMP! plan looks like an even better deal in that light.
JUMP! both protects your phone and allows you to take it in to a store every sixth months for an upgrade. [Image Source: Bloomberg]
T-Mobile USA President and CEO John Legere
brags, "At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That's 730 days of waiting. 730 days of watching new phones come out that you can't have. Or having to live with a cracked screen or an outdated camera. We say two years is just too long to wait. Today, we're changing all that with the launch of JUMP! Now, customers never have to worry about being stuck with the wrong phone. And, yes - it's really as good as it sounds."
Additionally, the carrier unveiled a $100 USD/month family plan that supports unlimited calling and text on four lines, plus 500 MB of high speed data to split (additional data is available for free, but at 3G speeds).
T-Mobile also gives an update on its 4G LTE network, which it is currently in the process of rolling out. T-Mobile USA is
the last major carrier
to deploy LTE, but it's planning an aggressive deployment to catch up. According to today's release, the LTE network now covers 116 cities, or roughly 157 million Americans.
This article is over a month old, voting and posting comments is disabled
RE: Two every new?
7/10/2013 8:56:32 PM
Biannual is semiannual. You are thinking of biennial, which is once every two years. The key part of your comment was the fact that it was made on the internet, which also has the ability to check your "facts".
RE: Two every new?
7/10/2013 9:31:49 PM
Does no one watch Archer?
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Post-Merger, T-Mobile Sees First Customer Growth Since 2009
May 8, 2013, 2:23 PM
BlackBerry Reports Surprise Profit for Q4 2012; Co-Founder Mike Lazaridis Leaves
March 28, 2013, 10:57 AM
Windows Blue Build Leaks, Shows Off UI Tune-Up
March 25, 2013, 11:10 AM
NASA Curiosity Rover's Rock Sample Suggests Life on Mars
March 12, 2013, 5:00 PM
Verizon Sees Smartphone, Tablet Subsidy Costs Dropping in 2-3 Years
March 5, 2013, 3:31 PM
Xiaomi Aims to be #1 Smartphone OEM Within 10 Years, Apple Urges Caution
November 21, 2014, 9:33 AM
Quick Note: Samsung's Request to Dismiss Microsoft Lawsuit is Rejected
November 20, 2014, 12:53 PM
Amazon Offers "The Washington Post" Free for Six Months to Kindle Fire Owners
November 20, 2014, 7:41 AM
Apple Watch Screen Resolution, App Limitations are Laid Bare by Developer Kit
November 19, 2014, 11:31 PM
Apple Replaces “FREE” Label with “GET” on App Downloads in iTunes App Store
November 19, 2014, 5:38 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
Most Popular Articles
Wal-Mart: Miss Thanksgiving, Get Xbox One + Master Chief Collection for $299
November 17, 2014, 9:40 PM
Austrian Pilots Call Surface 3 Pro Flight Bag a "Dream Come True"
November 14, 2014, 2:00 PM
Nokia Explores Two Paths Back to the Smartphone Market
November 14, 2014, 9:05 PM
U.S. Marshals Using Fake, Airplane-based Cell Towers to Scan Cell Phones of Americans
November 14, 2014, 9:05 AM
It's Official: Twitter is Profitable "Junk"
November 16, 2014, 10:45 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information