Nikon is Searching for Ways to Grow as Point-and-Shoot Market Declines
July 8, 2013 10:31 AM
comment(s) - last by
Nikon eyes to move in the medical realm
Nikon is one of the biggest companies in the photography industry. The company produces cameras that fall into every price range imaginable from super expensive professional grade cameras to cheap point-and-shoot offerings selling for around $55. However, Nikon president Makoto Kimura recently told
in an interview that while the sales of smartphones are booming, sales of cameras are slumping.
“The number of people taking snapshots is exploding by use of smartphones that sold 750 million or so last year and are still growing,” Kimura said. “We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”
While Kimura didn't go into detail on Nikon's earnings, he did say that the company's Q1 earnings estimates were "fairly low" and that the official Q1 results would probably be close to predictions or "a little short." Nikon was previously predicting a 53% gain in net income for its fiscal year started on April 1.
Nikon predicts that the compact camera market will shrink 12% during the current financial year. However, the company believes that high-end models with changeable lenses will gain 9%. Kimura wouldn't get specific, but did say some things that seemed to indicate Nikon is considering going in a different direction.
“We want to create a product that will change the concept of cameras,” said Kimura. “It could be a non-camera consumer product.” Kimura declined to specify if the camera maker was looking into the smartphone market. Kimura did say that Nikon was considering an expansion into the production of medical devices with the goal of creating revenue in the medical realm within three years, areas where both Sony and Olympus have found success.
Competitor Sony also
acknowledged last yea
r that the point-and-shoot market is shrinking as smartphones continue to explode in popularity.
This article is over a month old, voting and posting comments is disabled
RE: If you can't beat 'em join 'em.
7/8/2013 9:23:40 PM
MRI uses antimatter.
"Mr. Madison, what you've just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul."
"Folks that want porn can buy an Android phone." -- Steve Jobs
Sony Outs Three New Point-and-Shoot Cameras, Acknowledges Segment is Dying
January 30, 2012, 10:11 AM
Quick Note: New "Windows" Branding for Microsoft's Smartphones is Leaked
September 15, 2014, 2:00 PM
Sony Abandons Android Upgrade Support for Year Old Xperia and 3 Others
September 15, 2014, 11:07 AM
Apple Racked Up 4 Million iPhone 6, iPhone 6 Plus Pre-orders Within 24 Hours
September 15, 2014, 9:54 AM
Despite Massive Failure of Apple Store Website, "Record Number" of iPhone 6 Pre-orders Received
September 12, 2014, 1:19 PM
Quick Note: Motorola Set to Release Unlocked, “Pure Edition” of Second Gen Moto X
September 12, 2014, 12:37 PM
Grand Theft Auto V for Xbox One, PS4 Launches Nov 18; PC Version Lands Jan 27
September 12, 2014, 9:04 AM
Most Popular Articles
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces 4.7" iPhone 6, 5.5" iPhone 6 Plus
September 9, 2014, 1:45 PM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information