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Nikon eyes to move in the medical realm

Nikon is one of the biggest companies in the photography industry. The company produces cameras that fall into every price range imaginable from super expensive professional grade cameras to cheap point-and-shoot offerings selling for around $55. However, Nikon president Makoto Kimura recently told Bloomberg in an interview that while the sales of smartphones are booming, sales of cameras are slumping.

“The number of people taking snapshots is exploding by use of smartphones that sold 750 million or so last year and are still growing,” Kimura said. “We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”

While Kimura didn't go into detail on Nikon's earnings, he did say that the company's Q1 earnings estimates were "fairly low" and that the official Q1 results would probably be close to predictions or "a little short." Nikon was previously predicting a 53% gain in net income for its fiscal year started on April 1.

Nikon predicts that the compact camera market will shrink 12% during the current financial year. However, the company believes that high-end models with changeable lenses will gain 9%. Kimura wouldn't get specific, but did say some things that seemed to indicate Nikon is considering going in a different direction.

“We want to create a product that will change the concept of cameras,” said Kimura. “It could be a non-camera consumer product.” Kimura declined to specify if the camera maker was looking into the smartphone market. Kimura did say that Nikon was considering an expansion into the production of medical devices with the goal of creating revenue in the medical realm within three years, areas where both Sony and Olympus have found success.
 
Competitor Sony also acknowledged last year that the point-and-shoot market is shrinking as smartphones continue to explode in popularity.

Source: Bloomberg



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RE: If you can't beat 'em join 'em.
By Shadowself on 7/8/2013 2:55:08 PM , Rating: 3
quote:
the medical imaging tech in demand doesn't use photons. Nokia does not have any IP in this. For example, MRI uses antimatter.
Wrong. A MRI system (originally called NMR for nuclear magnetic resonance) spins the protons and then records the radiated energy from that spin decay. And how does the system record that decay energy? With PHOTONS. It has absolutely nothing to do with anti matter.

The technique that does use anti matter is Positron-Electron Tomography (PET) (sometimes called Positron Emission Tomography) scans. The annihilation of the positrons is the source of gamma rays -- which are..... wait for it.... PHOTONS!


RE: If you can't beat 'em join 'em.
By niva on 7/8/2013 7:58:39 PM , Rating: 2
Well, I was going to say... we just got around to proving antimatter exists fairly recently, it's definitely not used during MRI scans.

That being said, your explanation also doesn't sound correct. I believe MRI measures magnetic fields and not actual radiation/photons for visualizations. Maybe I'm wrong though...


RE: If you can't beat 'em join 'em.
By sld on 7/9/2013 3:24:27 AM , Rating: 2
The intense magnetic field provides the energy for protons to "spin up" from the ground state. When the protons relax back to ground state, the energy is released in the form of PHOTONS (radio waves).


By Monkey's Uncle on 7/10/2013 8:49:16 AM , Rating: 2
Guys, instead of trying to guess how MRI works, just google it.

http://science.howstuffworks.com/mri1.htm ;)

While Nikon does get into CT and X-Ray equipment, it does not do MRI.


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