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Nikon eyes to move in the medical realm

Nikon is one of the biggest companies in the photography industry. The company produces cameras that fall into every price range imaginable from super expensive professional grade cameras to cheap point-and-shoot offerings selling for around $55. However, Nikon president Makoto Kimura recently told Bloomberg in an interview that while the sales of smartphones are booming, sales of cameras are slumping.

“The number of people taking snapshots is exploding by use of smartphones that sold 750 million or so last year and are still growing,” Kimura said. “We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”

While Kimura didn't go into detail on Nikon's earnings, he did say that the company's Q1 earnings estimates were "fairly low" and that the official Q1 results would probably be close to predictions or "a little short." Nikon was previously predicting a 53% gain in net income for its fiscal year started on April 1.

Nikon predicts that the compact camera market will shrink 12% during the current financial year. However, the company believes that high-end models with changeable lenses will gain 9%. Kimura wouldn't get specific, but did say some things that seemed to indicate Nikon is considering going in a different direction.

“We want to create a product that will change the concept of cameras,” said Kimura. “It could be a non-camera consumer product.” Kimura declined to specify if the camera maker was looking into the smartphone market. Kimura did say that Nikon was considering an expansion into the production of medical devices with the goal of creating revenue in the medical realm within three years, areas where both Sony and Olympus have found success.
 
Competitor Sony also acknowledged last year that the point-and-shoot market is shrinking as smartphones continue to explode in popularity.

Source: Bloomberg



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RE: If you can't beat 'em join 'em.
By Nortel on 7/8/2013 1:28:29 PM , Rating: 2
Any move Nikon makes in the smartphone market will be mirrored by Samsung. If you look at all the directions Nikon could go in this space, it all leads back to Android. Android is already a hugely competitive area and from what HTC has experienced, it would be certain death to move into Android smartphones without supreme superiority over the competition.

Samsung has slapped together two crossover phone/camera models, with emphasis on the camera side and the market hasn't taken to them with any enthusiasm. Nikon can certainly bring wifi and Bluetooth into their SLR's but in the end it could come off as gimmicky and not drive further sales. On the P&S front, Nikon churns out the same products as Canon, Sony, Samsung and the rest. It's a dying market that is over saturated with very little innovation in the past 6 or more years.

To come back to it, what can Nikon do now? IMHO their best move would be to license their 'technology' to a smartphone maker like HTC and use 'Nikkor' lens and sensor tech.


By Monkey's Uncle on 7/10/2013 8:57:39 AM , Rating: 2
quote:
To come back to it, what can Nikon do now? IMHO their best move would be to license their 'technology' to a smartphone maker like HTC and use 'Nikkor' lens and sensor tech.


While they could get some mileage out of licensing their Nikkor optics, the sensors on most Nikons is made by guys like Sony and (recently) Toshiba. I imaging they could get some licensing going for their expeed processing engines from the Motorolas, LGs and HTCs of the world (Samsung has their own mature camera lines).

Unfortunately the average Joe casual photographer is turning to their smartphones for taking pictures rather than carrying around even a compact camera. That leaves the compact camera market small indeed since most guys don't have room in their pockets for both a smartphone and a compact cam and most women don't want the added weight in their purses.


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