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Nikon eyes to move in the medical realm

Nikon is one of the biggest companies in the photography industry. The company produces cameras that fall into every price range imaginable from super expensive professional grade cameras to cheap point-and-shoot offerings selling for around $55. However, Nikon president Makoto Kimura recently told Bloomberg in an interview that while the sales of smartphones are booming, sales of cameras are slumping.

“The number of people taking snapshots is exploding by use of smartphones that sold 750 million or so last year and are still growing,” Kimura said. “We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”

While Kimura didn't go into detail on Nikon's earnings, he did say that the company's Q1 earnings estimates were "fairly low" and that the official Q1 results would probably be close to predictions or "a little short." Nikon was previously predicting a 53% gain in net income for its fiscal year started on April 1.

Nikon predicts that the compact camera market will shrink 12% during the current financial year. However, the company believes that high-end models with changeable lenses will gain 9%. Kimura wouldn't get specific, but did say some things that seemed to indicate Nikon is considering going in a different direction.

“We want to create a product that will change the concept of cameras,” said Kimura. “It could be a non-camera consumer product.” Kimura declined to specify if the camera maker was looking into the smartphone market. Kimura did say that Nikon was considering an expansion into the production of medical devices with the goal of creating revenue in the medical realm within three years, areas where both Sony and Olympus have found success.
Competitor Sony also acknowledged last year that the point-and-shoot market is shrinking as smartphones continue to explode in popularity.

Source: Bloomberg

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Introduce better upgraded products.
By DrApop on 7/8/2013 11:16:52 AM , Rating: 2
Outside of megapixels, the two major camera makers haven't done a whole lot.

Just look at the open platform Magic Lantern that can turn many Canon DSLR's from the lowly T3i to the Mark III into RAW video performance cameras....meanwhile Canon sits around and just introduced the same models but with new names and the same features.

Just look at the Black Magic Pocket Camera that can produce higher fidelity (prores and CinimaDNG) HD video for under $1000.

Smartphones have taken the place of point and clicks. They need to think outside the box and do more rather than the same old thing, otherwise a new generation of companies a much lower price point.

RE: Introduce better upgraded products.
By BRB29 on 7/8/2013 2:47:22 PM , Rating: 2
The T3i is old and cost $400 or less. Why are you comparing a $400 camera to a $1000 camera.

The T3i is yesteryear's entry level DSLR much like the Nikon D3100. Even the MLC Sony Nex 5R will take better photos. I don't think you know what you're saying.

RE: Introduce better upgraded products.
By SPOOFE on 7/8/2013 4:38:16 PM , Rating: 2
Why are you comparing a $400 camera to a $1000 camera.

Because Canon hasn't done much to update that old camera, even though recent hacks have shown that the hardware can be very competitive with new, fancy cameras.

By BRB29 on 7/9/2013 9:38:25 AM , Rating: 2
Because Canon hasn't done much to update that old camera

Canon T4i
and it's still below 1k.

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