Apple's iPhone has a 42% share of the smartphone market in Japan: Apple and NTT DoCoMo want to expand that figure

Apple's iPhone is one of the most popular smartphones on the planet, and the Cupertino, California-based company is looking to greatly expands its customer base. With Samsung charging hard with its line of Galaxy smartphones, Apple has been pushing its iPhones onto more and more carrier networks around the world (when the iPhone was originally announced, the company was more concerned about using one exclusive carrier for each country).
However, when it comes to expanding its reach in Japan, Apple has reached an impasse with the country's largest wireless carrier: NTT DoCoMo. DoCoMo's 60 million customers more than likely have Apple execs salivating, and DoCoMo is looking to put an end to the 3.2 million customers that have jumped ship to rival carriers over the past 4 years (many of which offer the iPhone). Seems like a match made in heaven, right? Well, maybe not.
Reuters is reporting that DoCoMo's list of demands has prevented Apple from taking the plunge. These demands include:
  • Allowing DoCoMo to preinstall its own proprietary apps and services on the iPhone
  • Allowing DoCoMo to emblazon its logo on every iPhone it sells
These are two areas where Apple is likely unwilling to negotiate. Apple is strictly against preinstalled carrier apps and services, which it considers "junk", and prefers that customers choose their own path with third-party apps from the App Store. In addition, allowing any company logo on an iPhone other than Apple's is strictly off limits.

With regards to the services that it offers on its smartphones, "We're trying to develop a lifestyle system," said NTT DoCoMo CEO Kaoru Kato. "The biggest problem is the impact on the services that we offer."
While a deal with Apple doesn't appear likely anytime soon, DoCoMo is heavily relying on Android-based smartphones to keep its customers happy. Reuters indicates that the wireless carrier was able to sell 830,000 Sony Xperia A smartphones since mid-May, while the tally for the much-hyped Samsung Galaxy S IV was fewer than 415,000 during the same time period.
Both companies are quite set in their ways and don't want to give in to the other, but one [unnamed] wireless carrier exec believes that Apple may blink first, "At some point, SoftBank and KDDI will reach a saturation point for iPhone sales. Apple may have no choice but to look to DoCoMo to sell more iPhones. Perhaps DoCoMo is just waiting."
Even with DoCoMo out of the equation, the iPhone had 42 percent market share during the closing three months of 2012.

Source: Reuters

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