Japanese Carrier NTT DoCoMo's List of Demands Make iPhone Alliance Unlikely
July 5, 2013 12:14 PM
comment(s) - last by
Apple's iPhone has a 42% share of the smartphone market in Japan: Apple and NTT DoCoMo want to expand that figure
Apple's iPhone is one of the most popular smartphones on the planet, and the Cupertino, California-based company is looking to greatly expands its customer base. With Samsung charging hard with its
line of Galaxy smartphones
, Apple has been pushing its iPhones onto more and more carrier networks around the world (when the iPhone was originally announced, the company was more concerned about using one exclusive carrier for each country).
However, when it comes to expanding its reach in Japan, Apple has reached an impasse with the country's largest wireless carrier: NTT DoCoMo. DoCoMo's 60 million customers more than likely have Apple execs salivating, and DoCoMo is looking to put an end to the 3.2 million customers that have jumped ship to rival carriers over the past 4 years (many of which offer the iPhone). Seems like a match made in heaven, right? Well, maybe not.
is reporting that DoCoMo's list of demands has prevented Apple from taking the plunge. These demands include:
Allowing DoCoMo to preinstall its own proprietary apps and services on the iPhone
Allowing DoCoMo to emblazon its logo on every iPhone it sells
These are two areas where Apple is likely unwilling to negotiate. Apple is strictly against preinstalled carrier apps and services, which it considers "junk", and prefers that customers choose their own path with third-party apps from the App Store. In addition, allowing any company logo on an iPhone other than Apple's is strictly off limits.
With regards to the services that it offers on its smartphones, "We're trying to develop a lifestyle system," said NTT DoCoMo CEO Kaoru Kato. "The biggest problem is the impact on the services that we offer."
While a deal with Apple doesn't appear likely anytime soon, DoCoMo is heavily relying on Android-based smartphones to keep its customers happy.
indicates that the wireless carrier was able to sell 830,000 Sony Xperia A smartphones since mid-May, while the tally for the much-hyped
Samsung Galaxy S IV
was fewer than 415,000 during the same time period.
Both companies are quite set in their ways and don't want to give in to the other, but one [unnamed] wireless carrier exec believes that Apple may blink first, "At some point, SoftBank and KDDI will reach a saturation point for iPhone sales. Apple may have no choice but to look to DoCoMo to sell more iPhones. Perhaps DoCoMo is just waiting."
Even with DoCoMo out of the equation, the iPhone had 42 percent market share during the closing three months of 2012.
This article is over a month old, voting and posting comments is disabled
7/5/2013 3:45:58 PM
Thank God they don't do that out here in CA. They do other stuff but not that.
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton
Samsung Plans to Launch LTE-Advanced Variant of Galaxy S4
June 17, 2013, 7:53 AM
Galaxy S IV Looks to Hit 10 Million Sales in Just Four Weeks
May 17, 2013, 10:12 AM
Tim Cook Touts Apple’s Product Portfolio, Performance in Letter to Employees
October 21, 2014, 8:05 AM
Buoyed by Strong iPhone Sales, Apple Reports Revenue of $42.1B, $8.5B in Profit for Fiscal Q4
October 20, 2014, 5:21 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
OnePlus to Open Pre-orders on October 27
October 20, 2014, 1:34 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Quick Note: Android Gmail App to Gain Yahoo, Outlook Account Support
October 20, 2014, 9:15 AM
Most Popular Articles
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Google Announces Android 5.0 “Lollipop”, Nexus 9 Tablet, and Nexus 6 “Phablet”
October 15, 2014, 12:41 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
HBO, CBS Lead Charge to Ditch Cable
October 16, 2014, 4:40 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information