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  (Source: Techcetera)
Shakeup will consolidate previously separate units, reportedly

A report by Bloomberg cites sources at Microsoft Corp. (MSFT) as saying that Chief Executive Steve Ballmer's leadership change will start be consolidating all of Microsoft's hardware products -- including Surface and Xbox -- under a single new unit, which would be headed by Windows chief Julie Larson-Green.

The Xbox unit (formally the interactive entertainment division) had been left leaderless after Don Mattrick, its former chief, jumped ship to become CEO of Zynga Inc. (ZNGA).  Some reports suggested Mr. Mattrick was fired for making comments about digital rights management (DRM) and the Xbox One.  In an interview Mr. Mattrick had told gamers who didn't have 100 percent reliable internet to not buy an Xbox One, a suggestion many disgruntled gamers took to heart.  Microsoft eventually backed down from that policy.

Microsoft's CIO Tony Scott also recently bailed, prior to the upcoming shakeup.

It is unclear whether Mr. Ballmer would then appoint a new Windows President, or if Ms. Larson-Green would fill both slots.  One source says that Terry Myerson -- the current Windows Phone chief -- will likely be put in charge of all operating system development, including desktop Windows.  That move would likely mean a continuation of Microsoft's "Metro" (aka Modern UI) assault on the desktop/laptop market, much to the chagrin of critics of that design direction.

Terry Myerson
Windows Phone chief Terry Myerson will report lead all OS development at Microsoft.
[Image Source: Reuters]

Marketing for various units (Windows, server, hardware, etc.) would also be consolidated into a single unit, which would be headed by Tami Reller, who currently is marketing chief for just the Windows unit.  Another shift from a financial perspective would be that the chief financial officers (CFOs) of the new units would report directly to company CFO -- Amy Hood -- versus the current situation the CFOs the present units report to their unit chief.

Julie Larson-Green
Julie Larson-Green will reportedly manage all Microsoft HW development. [Image Source: AP]

A final new unit would be tasked with managing acquired/merged-in businesses and with wooing developers.  That unit will be headed by Skype president Tony Bates.

Sources say the exact roles are still being finalized and may be shuffled before an official announcement comes.  Overall the changes are designed to reposition Microsoft as a "devices and services" firm, Microsoft's long term vision.  The shift towards first party hardware and cloud services would make Microsoft look a lot more like Apple, Inc. (AAPL), a radical shift for a company that started off with a narrow focus on software.

Source: Bloomberg



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RE: the hate here
By CaedenV on 7/3/2013 10:02:52 PM , Rating: 2
Ya, I think I am with you. Personally I think that their whole transition of rebranding things so that MS finally has (more or less) a unified look and feel across product lines is a great move.
Metro UI is not bad at all. It is great on mobile and touch devices, and on the desktop it is not bad... but merely not needed (and easily avoided). On my desktop I do spend 99% of my time on the desktop, but when it comes time to change settings I much prefer metro UI to the disaster that has always been Control Panel. MetroUI in 8.1 is much improved, but still needs refinement before it is going to really catch on for an application interface.

I just hope that this new leadership means that we will be seeing closer integration between platforms. I want to play XB1 games on my desktop. I want desktop file management on my phone. I want a windows version of Airplay to show my phone or tablet content on a PC (specifically power point presentations). I want WP speech commands to invade the desktop space. I just want all of my devices to work together seamlessly as a single unit. That could not be done under the old management style.
The new management may not have the skill to pull it off... but at least the internal infrastructure of MS is changing to make it possible.

Anywho... that's my 2 cents.


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