Print 84 comment(s) - last by Belard.. on Jul 9 at 1:54 PM

  (Source: Techcetera)
Shakeup will consolidate previously separate units, reportedly

A report by Bloomberg cites sources at Microsoft Corp. (MSFT) as saying that Chief Executive Steve Ballmer's leadership change will start be consolidating all of Microsoft's hardware products -- including Surface and Xbox -- under a single new unit, which would be headed by Windows chief Julie Larson-Green.

The Xbox unit (formally the interactive entertainment division) had been left leaderless after Don Mattrick, its former chief, jumped ship to become CEO of Zynga Inc. (ZNGA).  Some reports suggested Mr. Mattrick was fired for making comments about digital rights management (DRM) and the Xbox One.  In an interview Mr. Mattrick had told gamers who didn't have 100 percent reliable internet to not buy an Xbox One, a suggestion many disgruntled gamers took to heart.  Microsoft eventually backed down from that policy.

Microsoft's CIO Tony Scott also recently bailed, prior to the upcoming shakeup.

It is unclear whether Mr. Ballmer would then appoint a new Windows President, or if Ms. Larson-Green would fill both slots.  One source says that Terry Myerson -- the current Windows Phone chief -- will likely be put in charge of all operating system development, including desktop Windows.  That move would likely mean a continuation of Microsoft's "Metro" (aka Modern UI) assault on the desktop/laptop market, much to the chagrin of critics of that design direction.

Terry Myerson
Windows Phone chief Terry Myerson will report lead all OS development at Microsoft.
[Image Source: Reuters]

Marketing for various units (Windows, server, hardware, etc.) would also be consolidated into a single unit, which would be headed by Tami Reller, who currently is marketing chief for just the Windows unit.  Another shift from a financial perspective would be that the chief financial officers (CFOs) of the new units would report directly to company CFO -- Amy Hood -- versus the current situation the CFOs the present units report to their unit chief.

Julie Larson-Green
Julie Larson-Green will reportedly manage all Microsoft HW development. [Image Source: AP]

A final new unit would be tasked with managing acquired/merged-in businesses and with wooing developers.  That unit will be headed by Skype president Tony Bates.

Sources say the exact roles are still being finalized and may be shuffled before an official announcement comes.  Overall the changes are designed to reposition Microsoft as a "devices and services" firm, Microsoft's long term vision.  The shift towards first party hardware and cloud services would make Microsoft look a lot more like Apple, Inc. (AAPL), a radical shift for a company that started off with a narrow focus on software.

Source: Bloomberg

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Right......
By althaz on 7/3/2013 7:56:40 PM , Rating: 0
1. "Flat" Metro UI Microsoft's greatest ever success in design, widely praised, lauded and copied (very heavily by Google and Apple in particular).
2. Windows 8 is the world's 2nd fastest selling OS ever (held first place for some of its life). And is currently the third most popular. This includes all operating systems for any computer systems, not just Windows.
3. Windows Phone is probably Microsoft's most widely-praised product at the moment...not that that nessecarily is saying anything mind you, but it's pretty widely regarded as well-run and moving in the right direction (most analysts show WP moving ahead of iPhone in the mid-term). That's with fairly limited resources, btw.

Seriously, hate all you want, but don't just make shit up, lol.

RE: Right......
By althaz on 7/3/2013 8:17:30 PM , Rating: 2
Also, I'm not sure why anybody would give a damn about the future of the (or any) company. If Microsoft go out of buisiness it'll be because somebody better has come along, to which I say: "Awesome!". Not to mention that right now, Microsoft simply have too much money to die (though this could obviously change in the next 10 years).

RE: Right......
By Reclaimer77 on 7/3/13, Rating: 0
RE: Right......
By cyberguyz on 7/4/2013 7:59:18 AM , Rating: 2
Ditto to spooty.

RE: Right......
By rs2 on 7/3/2013 9:31:06 PM , Rating: 5
As usual, the truth lies somewhere between the two extremes.

Metro works well in the context of touchscreen devices like mobile phones and tablets. It is an absolute disaster on a standard desktop when using only a keyboard and mouse. Microsoft didn't imagine all those angry users who wanted 1) to avoid Metro completely by booting directly into "desktop mode" and 2) to have the classic start-button behavior back and who are 3) now very angry that Microsoft gave them a start button that just kicks them back out to Metro ( ).

Windows 8 has sold a lot of copies, thanks to the normal OEM channels. But that doesn't mean that it is actually popular amongst consumers/end-users. High sales != popularity.

Windows Phone got generally positive reviews, yes. But it hasn't earned a ton of market share. So it's a technical success, but not yet a commercial one. The ultimate verdict is still pending for Windows Phone. If people don't adopt it, then it doesn't matter how much technical praise it receives from reviewers.

RE: Right......
By andrewaggb on 7/4/2013 12:29:07 PM , Rating: 2
Well. 8.1 addresses my main annoyances. So long as they don't legacy the desktop too soon or figure out a way to make metro a suitable desktop replacement I'm good. I'm not certain metro can fill that role, but if they can port visual studio and office to metro and show a productive workflow, then I'll be a believer. Until then metro is just a tablet, game, netflix environment.

"And boy have we patented it!" -- Steve Jobs, Macworld 2007

Most Popular ArticlesSmartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
UN Meeting to Tackle Antimicrobial Resistance
September 21, 2016, 9:52 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Update: Problem-Free Galaxy Note7s CPSC Approved
September 22, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki