backtop


Print 84 comment(s) - last by Belard.. on Jul 9 at 1:54 PM


  (Source: Techcetera)
Shakeup will consolidate previously separate units, reportedly

A report by Bloomberg cites sources at Microsoft Corp. (MSFT) as saying that Chief Executive Steve Ballmer's leadership change will start be consolidating all of Microsoft's hardware products -- including Surface and Xbox -- under a single new unit, which would be headed by Windows chief Julie Larson-Green.

The Xbox unit (formally the interactive entertainment division) had been left leaderless after Don Mattrick, its former chief, jumped ship to become CEO of Zynga Inc. (ZNGA).  Some reports suggested Mr. Mattrick was fired for making comments about digital rights management (DRM) and the Xbox One.  In an interview Mr. Mattrick had told gamers who didn't have 100 percent reliable internet to not buy an Xbox One, a suggestion many disgruntled gamers took to heart.  Microsoft eventually backed down from that policy.

Microsoft's CIO Tony Scott also recently bailed, prior to the upcoming shakeup.

It is unclear whether Mr. Ballmer would then appoint a new Windows President, or if Ms. Larson-Green would fill both slots.  One source says that Terry Myerson -- the current Windows Phone chief -- will likely be put in charge of all operating system development, including desktop Windows.  That move would likely mean a continuation of Microsoft's "Metro" (aka Modern UI) assault on the desktop/laptop market, much to the chagrin of critics of that design direction.

Terry Myerson
Windows Phone chief Terry Myerson will report lead all OS development at Microsoft.
[Image Source: Reuters]

Marketing for various units (Windows, server, hardware, etc.) would also be consolidated into a single unit, which would be headed by Tami Reller, who currently is marketing chief for just the Windows unit.  Another shift from a financial perspective would be that the chief financial officers (CFOs) of the new units would report directly to company CFO -- Amy Hood -- versus the current situation the CFOs the present units report to their unit chief.

Julie Larson-Green
Julie Larson-Green will reportedly manage all Microsoft HW development. [Image Source: AP]

A final new unit would be tasked with managing acquired/merged-in businesses and with wooing developers.  That unit will be headed by Skype president Tony Bates.

Sources say the exact roles are still being finalized and may be shuffled before an official announcement comes.  Overall the changes are designed to reposition Microsoft as a "devices and services" firm, Microsoft's long term vision.  The shift towards first party hardware and cloud services would make Microsoft look a lot more like Apple, Inc. (AAPL), a radical shift for a company that started off with a narrow focus on software.

Source: Bloomberg



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Right......
By morgan12x on 7/3/2013 4:00:05 PM , Rating: 2
This will fix everything.




RE: Right......
By Reclaimer77 on 7/3/2013 4:40:59 PM , Rating: 1
Omg...I'm seriously concerned for the future of this company now. This decisions is just...I just...wow!

1. Flat UI ("Modern") design universally rejected by consumers and enthusiast alike on every device it's featured.

2. Windows 8 least popular OS since Windows ME, it's a disaster.

3. Put guy running Windows Phone, arguably the biggest failure software-wise Microsoft has ever had, in charge of everything. Where he will no doubt continue forcing horrible flat Modern UI design where it doesn't belong.


RE: Right......
By retrospooty on 7/3/2013 4:53:31 PM , Rating: 1
Ya, I really dont get it. You would think after the Vista debacle, then LISTENING to what customers wanted and the Windows 7 unanimous approval would have taught them something... I thought it did, and it seemed they got at the time. 7 was great... What happened?


RE: Right......
By BaronMatrix on 7/5/2013 4:21:56 PM , Rating: 2
Some genius fired all the testers and made the SDETs code AND test their automation.. A horrible thing to do...

They tried to replace that with Consumer Previews, but it obviously didn't matter what people thought..

I liked it on my laptop but not on my three monitors... Especially the way I use the monitors...


RE: Right......
By Integral9 on 7/3/2013 4:56:44 PM , Rating: 1
After reading the headline, I had Cartman in my head saying: Ah, Son of a Bitch!

Then I read the story and... well, *double face palm* is all.


RE: Right......
By kleinma on 7/3/13, Rating: 0
RE: Right......
By Cheesew1z69 on 7/3/2013 6:46:23 PM , Rating: 2
You mean woman right? ;)


RE: Right......
By althaz on 7/3/13, Rating: 0
RE: Right......
By althaz on 7/3/2013 8:17:30 PM , Rating: 2
Also, I'm not sure why anybody would give a damn about the future of the (or any) company. If Microsoft go out of buisiness it'll be because somebody better has come along, to which I say: "Awesome!". Not to mention that right now, Microsoft simply have too much money to die (though this could obviously change in the next 10 years).


RE: Right......
By Reclaimer77 on 7/3/13, Rating: 0
RE: Right......
By cyberguyz on 7/4/2013 7:59:18 AM , Rating: 2
Ditto to spooty.


RE: Right......
By rs2 on 7/3/2013 9:31:06 PM , Rating: 5
As usual, the truth lies somewhere between the two extremes.

Metro works well in the context of touchscreen devices like mobile phones and tablets. It is an absolute disaster on a standard desktop when using only a keyboard and mouse. Microsoft didn't imagine all those angry users who wanted 1) to avoid Metro completely by booting directly into "desktop mode" and 2) to have the classic start-button behavior back and who are 3) now very angry that Microsoft gave them a start button that just kicks them back out to Metro ( http://www.penny-arcade.com/comic/2013/06/28 ).

Windows 8 has sold a lot of copies, thanks to the normal OEM channels. But that doesn't mean that it is actually popular amongst consumers/end-users. High sales != popularity.

Windows Phone got generally positive reviews, yes. But it hasn't earned a ton of market share. So it's a technical success, but not yet a commercial one. The ultimate verdict is still pending for Windows Phone. If people don't adopt it, then it doesn't matter how much technical praise it receives from reviewers.


RE: Right......
By andrewaggb on 7/4/2013 12:29:07 PM , Rating: 2
Well. 8.1 addresses my main annoyances. So long as they don't legacy the desktop too soon or figure out a way to make metro a suitable desktop replacement I'm good. I'm not certain metro can fill that role, but if they can port visual studio and office to metro and show a productive workflow, then I'll be a believer. Until then metro is just a tablet, game, netflix environment.


RE: Right......
By cyberguyz on 7/3/2013 6:25:18 PM , Rating: 3
All I can say is....

... I want whatever it is they are smoking. Looks like really good sh!t.

All Right Microsoft! I get it. You don't want me buying your software. Fair enough. You win.


"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki