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  (Source: Oxford Press)
Data from over 3 million users helped build picture of local brainpower

San Francisco-based indie edutainment internet software company Lumosity has a bonafide hit, with its cognitive training app.  Consisting of over 40 games, the online portal is supposed to boost your memory and problem solving skills, similar to Nintendo Comp., Ltd.'s (TYO:7974) Brain Age for the Nintendo DS.

With over 3 million users, the site decided to offer up an interesting data mining analysis, determining which cities in America have the "smartest" citizens (as assessed by puzzle solving and memory skills).

It appears that Iowa and Indiana are among the most mentally endowed states.  More specifically, the top 10 cities are:
  1. Ithaca, N.Y.
  2. State College, Penn.
  3. Lafayette-West Lafayette, Ind.
  4. Iowa City, Iowa
  5. Ames, Iowa
  6. Ann Arbor, Mich.
  7. Bloomington, Ind.
  8. Madison, Wisc.
  9. Lawrence, Kans.
  10. Pullman, Wash.
Seattle (90) and San Francisco (114) both scored relatively well.

Washington D.C. (154), Portland (155) and Chicago (188) scored in the middle.

Lumosity
Red = not so smart; Green = smart [click to enlarge] [Image Source: Lumosity]

In the worst category, Texas and North Carolina get hit particularly hard.  The lowest ranking cities include:
  1. Wilson, N.C.
  2. El Paso, Tex.
  3. Talladega-Sylacauga, Alab.
  4. Albany, Geor.
  5. Brownsville-Harlingen, Tex.
  6. Miami-Fort Lauderdale-West Palm Beach, Flor.
  7. El Centro, Calif.
  8. Kinston, N.C.
  9. Laredo, Tex.
  10. Lumberton, N.C.
Los Angeles (309) and New York City (382) (which was lumped with Newark/Jersey City) were among the worst scoring large cities.

Lumosity has an interactive map of its results here, and a full white paper on the study here [PDF].

Sources: Lumosity [map], [white paper; PDF]



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Demographic bias
By YearOfTheDingo on 7/3/2013 11:32:03 PM , Rating: 2
The results are pretty easy to explain. If you look up the census info of the cities on the list, you'll see that those at the top have small population under 18, whereas children are a larger percentage those for on the bottom.

1. Ithaca, N.Y. -> 8.2%
2. State College, Penn. -> 5.1%

114. San Francisco -> 13.5%
309. Los Angeles -> 23.7%
382. New York City -> 21.6%

470. El Paso, Tex. -> 29.1%
475. El Centro, Ca. -> 29.7%
477. Laredo, Tex. -> 35.0%

All the data is showing is that kids like to try new things but don't have much patience for things like brain teasers.




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