Hewlett-Packard to Dive Back into Smartphone Market
July 1, 2013 9:55 AM
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There are no details regarding releases yet
Hewlett-Packard's last attempt at smartphones was
a huge bust
, but it looks like the company will give it another shot.
Yam Su Yin, HP Senior Director Consumer PC and Media Tablets Asia Pacific, said that HP is planning to
enter the smartphone market
"The answer is yes but I cannot give a timetable," said Yin when asked if HP would get back in the smartphone game. "It would be silly if we say no. HP has to be in the game."
HP will have tough competition from the likes of Apple and Samsung, which account for more than 50 percent of the global smartphone market share together. So how will HP compete with the well-established smartphone giants and ensure that it doesn't fail in this market once again?
"Being late you have to create a different set of proposition," said Yin. "There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience."
HP will reportedly use the Android operating system in its new smartphones, mainly because of the popularity of Google's Android and the fact that it comes at many different price points for customers.
This certainly isn't HP's first attempt to get into the smartphone game. In April 2010, HP bought Palm for $1.2 billion -- thus gaining control of the webOS mobile operating system. But a little over a year later, HP said it was
discontinuing all production of webOS
HP Palm Pre 3
In August 2012, HP created a wholly-owned subsidiary called Gram, which consisted of Palm's remaining components.
Many believe that webOS was a good operating system with plenty of potential, but HP ran it into the ground. Former Palm CEO Jon Rubinstein even said last month that
selling to HP was "a waste."
"I'm not sure I would have sold the company to HP. That's for sure," said Rubinstein. "Talk about a waste… If we had known they were just going to shut it down and never really give it a chance to flourish, what would have been the point of selling the company?"
While HP has crashed and burned in the past with smartphones, 2013 could prove to be a good year to jump back in: it's the first year where smartphones are expected to pass feature phones in sales with 52.2 percent of total mobile phone shipments worldwide.
Last September, HP CEO Meg Whitman said that
having smartphone offerings
would be key to completing the company's top-to-bottom family of computing products.
"We are working on this," said Whitman. "We have to ultimately offer a smartphone because in many countries of the world that would be your first computing device. There will be countries around the world where people may never own a tablet or a pc or a desktop. They will do everything on a smartphone… we have to take advantage of that form-factor.”
The Indian Express
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RE: how hard is it???
7/1/2013 3:46:26 PM
It's very difficult actually. Look at it from a Marketing perspective. How would HP position said smartphone in such a highly saturated industry? Loss leader? Differentiation?
Because there's no shortage of companies who have traditionally made smartphones with beefier hardware specs to woo customers away from Apple (ahem, HTC, Motorola, etc.).
So again, what reason (or reasons) or added value would a customer pick HP's new smartphone if everyone already utilizes a 4.3-4.7" screen, the latest CPU/GPU, thin & shiny chassis, and a considerable marketing/promotional budget that rivals a Michael Bay action flick?
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
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