Microsoft: Windows Phone is in Third Place and We're Proud
June 27, 2013 11:07 AM
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Microsoft is learning to emulate Android
A report from market research firm Interactive Data Corp. (
) last month
gave some surprising news
-- "Windows Phone posted the largest year-over-year gain among the leading operating systems, more than doubling its size from a year ago."
Finnish phonemaker Nokia
) -- once the world's largest smartphone maker and currently the company behind roughly four out of every five Windows Phones shipped -- Windows Phone shipped 7.0m units in Q1 2013 for a 3.2 percent market share; slightly ahead of BlackBerry Ltd.'s (
) 6.3m units shipped (and 2.9 percent market share). Google Inc.'s (
) Android widened its lead for the quarter, outselling Apple, Inc. (
) more than 4-to-1, with a 79 percent market share.
Microsoft Corp.'s (
) Windows Phone product manager Larry Lieberman gave an interview to
this week cheering the third place "victory". He comments, "We think we're solidly the third ecosystem right now. That's a huge announcement in some respects. [Windows Phone is] growing faster than anyone else right now."
The news must be bitter for BlackBerry CEO Thorsten Heins who has long stated that his ambition for his firm
is to capture third place
in the mobile market.
As for the Windows Phone product chief, he's dismissive of BlackBerry, commenting, "I don't think they can bring to the table some of the things we have. The fact like we're delivering across such a different set of price points to such a large audience."
pledging to follow in Apple's line
with Windows Phone, it now appears that Microsoft is aiming to emulate Google, whose OS is on three out of every four smartphones sold today. Microsoft and Nokia are hoping that sales of budget handsets will help to drive Windows Phone up a similar path of meteoric growth to Android.
Mr. Lieberman says that Microsoft continues its efforts to woo developers via a growing user base and easy to use APIs. He did not comment on the lack of a
Windows Phone 8.1
preview at Microsoft's annual
, which wraps up tomorrow. He did hint at one possible feature, though, confirming that a notification center is the feature that is most often request in user feedback messages to Microsoft.
Ultimately Microsoft's decision not to tip its hand too early with WP8.1 may be a wise decision -- after all, early publication of Windows Phone 8 details depressed Windows Phone 7.5 sales last year. By contrast Apple and Google tend to announce new OS releases just befor they hit the market, to avoid a sales slowdown.
This article is over a month old, voting and posting comments is disabled
6/28/2013 3:28:37 AM
Sorry, but this is BS.
With the first iPhone, Apple reached a market share of 11% within months.
Microsoft is in the smartphone business since 2001 and reached 3% market share in Q1 2013.
I do not buy the marketing nonsense that MS is new in the game. They had 6 a year head start compared to iOS and 8 years compared to Android.
And look where they are now. This is a failure of epic proportions and shows that Ballmer needs to be fired.
6/29/2013 5:19:23 PM
The iPhone was a PR darling that was competing against BlackBerry and Windows Mobile which were both HEAVILY business oriented. Windows Phone is going up again Android and iOS. In short WP is facing far stronger resistance and they don't have the Jobs magic to sell them, they're doing very well for the circumstances.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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