backtop


Print 36 comment(s) - last by johnsmith9875.. on Jul 22 at 3:59 PM

Microsoft is learning to emulate Android

A report from market research firm Interactive Data Corp. (IDC) last month gave some surprising news -- "Windows Phone posted the largest year-over-year gain among the leading operating systems, more than doubling its size from a year ago."

Led by Finnish phonemaker Nokia Oyj. (HEX:NOK1V) -- once the world's largest smartphone maker and currently the company behind roughly four out of every five Windows Phones shipped -- Windows Phone shipped 7.0m units in Q1 2013 for a 3.2 percent market share; slightly ahead of BlackBerry Ltd.'s (TSE:BB) 6.3m units shipped (and 2.9 percent market share).  Google Inc.'s (GOOG) Android widened its lead for the quarter, outselling Apple, Inc. (AAPL) more than 4-to-1, with a 79 percent market share.

Microsoft Corp.'s (MSFT) Windows Phone product manager Larry Lieberman gave an interview to The Verge this week cheering the third place "victory".  He comments, "We think we're solidly the third ecosystem right now.  That's a huge announcement in some respects.  [Windows Phone is] growing faster than anyone else right now."

The news must be bitter for BlackBerry CEO Thorsten Heins who has long stated that his ambition for his firm is to capture third place in the mobile market.

As for the Windows Phone product chief, he's dismissive of BlackBerry, commenting, "I don't think they can bring to the table some of the things we have.  The fact like we're delivering across such a different set of price points to such a large audience."
After initially pledging to follow in Apple's line with Windows Phone, it now appears that Microsoft is aiming to emulate Google, whose OS is on three out of every four smartphones sold today.  Microsoft and Nokia are hoping that sales of budget handsets will help to drive Windows Phone up a similar path of meteoric growth to Android.

Mr. Lieberman says that Microsoft continues its efforts to woo developers via a growing user base and easy to use APIs.  He did not comment on the lack of a Windows Phone 8.1 preview at Microsoft's annual BUILD Conference, which wraps up tomorrow.  He did hint at one possible feature, though, confirming that a notification center is the feature that is most often request in user feedback messages to Microsoft.

Ultimately Microsoft's decision not to tip its hand too early with WP8.1 may be a wise decision -- after all, early publication of Windows Phone 8 details depressed Windows Phone 7.5 sales last year.  By contrast Apple and Google tend to announce new OS releases just befor they hit the market, to avoid a sales slowdown.

Source: The Verge



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: LOL!
By nikon133 on 6/27/2013 6:02:38 PM , Rating: 2
Even if you include WP7 into account, Windows Phone is growing faster than iPhone was in the same timeframe. I'd lucky-guess Android as well, it had really slow start.

Considering competition Windows Phone is facing (compared to competition iPhone was facing back in it's days), I'd say WP is doing fine - if they manage to keep the momentum, of course.

Personally, I'm moderately optimistic - I think they have reached critical threshold and will keep growing.


RE: LOL!
By BabelHuber on 6/28/2013 3:28:37 AM , Rating: 2
Sorry, but this is BS.

With the first iPhone, Apple reached a market share of 11% within months.

Microsoft is in the smartphone business since 2001 and reached 3% market share in Q1 2013.

I do not buy the marketing nonsense that MS is new in the game. They had 6 a year head start compared to iOS and 8 years compared to Android.

And look where they are now. This is a failure of epic proportions and shows that Ballmer needs to be fired.


RE: LOL!
By fredgiblet on 6/29/2013 5:19:23 PM , Rating: 3
The iPhone was a PR darling that was competing against BlackBerry and Windows Mobile which were both HEAVILY business oriented. Windows Phone is going up again Android and iOS. In short WP is facing far stronger resistance and they don't have the Jobs magic to sell them, they're doing very well for the circumstances.


"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki