Microsoft: Windows Phone is in Third Place and We're Proud
June 27, 2013 11:07 AM
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Microsoft is learning to emulate Android
A report from market research firm Interactive Data Corp. (
) last month
gave some surprising news
-- "Windows Phone posted the largest year-over-year gain among the leading operating systems, more than doubling its size from a year ago."
Finnish phonemaker Nokia
) -- once the world's largest smartphone maker and currently the company behind roughly four out of every five Windows Phones shipped -- Windows Phone shipped 7.0m units in Q1 2013 for a 3.2 percent market share; slightly ahead of BlackBerry Ltd.'s (
) 6.3m units shipped (and 2.9 percent market share). Google Inc.'s (
) Android widened its lead for the quarter, outselling Apple, Inc. (
) more than 4-to-1, with a 79 percent market share.
Microsoft Corp.'s (
) Windows Phone product manager Larry Lieberman gave an interview to
this week cheering the third place "victory". He comments, "We think we're solidly the third ecosystem right now. That's a huge announcement in some respects. [Windows Phone is] growing faster than anyone else right now."
The news must be bitter for BlackBerry CEO Thorsten Heins who has long stated that his ambition for his firm
is to capture third place
in the mobile market.
As for the Windows Phone product chief, he's dismissive of BlackBerry, commenting, "I don't think they can bring to the table some of the things we have. The fact like we're delivering across such a different set of price points to such a large audience."
pledging to follow in Apple's line
with Windows Phone, it now appears that Microsoft is aiming to emulate Google, whose OS is on three out of every four smartphones sold today. Microsoft and Nokia are hoping that sales of budget handsets will help to drive Windows Phone up a similar path of meteoric growth to Android.
Mr. Lieberman says that Microsoft continues its efforts to woo developers via a growing user base and easy to use APIs. He did not comment on the lack of a
Windows Phone 8.1
preview at Microsoft's annual
, which wraps up tomorrow. He did hint at one possible feature, though, confirming that a notification center is the feature that is most often request in user feedback messages to Microsoft.
Ultimately Microsoft's decision not to tip its hand too early with WP8.1 may be a wise decision -- after all, early publication of Windows Phone 8 details depressed Windows Phone 7.5 sales last year. By contrast Apple and Google tend to announce new OS releases just befor they hit the market, to avoid a sales slowdown.
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6/27/2013 12:47:03 PM
This is like the old joke with the Tim and Jimmy racing by themselves in the school yard. After the race, Jimmy was bragging to other kids how he finished second (without telling how many kids were involved). Someone in the audience asks: "What about Tim?" Jimmy answers: "Oh, he finished next to last."
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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