Microsoft Pushing Bing for Search in Schools, Looks to Take on Google
June 24, 2013 3:38 PM
comment(s) - last by
Microsoft also got 34 schools/districts to adopt Windows 8
Microsoft has been trying to push Apple's iPad aside in favor of Surface tablets
, and now, the Windows giant is looking to take on Google when it comes to search for students.
Microsoft made two pretty big announcements today that aim to bring Windows 8 and its search engine Bing into K-12 school districts around the U.S.
Microsoft proudly revealed that 34 K-12 schools/school districts around the country have agreed to use the Windows 8 operating system. The schools are located in Virginia, Alabama, Texas, Florida, California, New York, Massachusetts and Maine.
To be more specific, 10 schools and 24 school districts are signing up to use Windows 8.
Microsoft even boasted a quote from an official (Chris White) at the Somers Central School District in New York, who said iPads "could only take us so far" and "weren’t great in front of the classroom." Clearly, this district was part of the bunch that chose Windows 8.
Microsoft's second school-related announcement is an initiative called "Bing for Schools." This allows K-12 schools to customize their Bing search engine so that it's a more appropriate experience for children.
For instance, K-12 schools can remove advertisements from search results, add special learning features and enhance privacy controls.
Schools can also choose to keep the traditional Bing experience, if they'd like. Either way, it's free for schools to participate.
Google's search engine has a strong hold on the search market, and Microsoft is hoping Bing can steal a big piece of that pie.
This isn't Microsoft's first attempt to steal users from Google. Back in February of this year, Microsoft attacked Gmail -- Google's email service -- with
the "Scroogled" campaign
, which advised the public not to use Gmail because Google scans each email that is sent and received for keywords that can help it target users with more accurate advertisements.
Just last week, Apple
scored a $30 million contract
from the L.A. Unified School District, which will deploy iPads to all students throughout 47 campuses. The L.A. Unified School District is paying $678 per iPad, which will come pre-loaded with educational software. The district also committed to spending "hundreds of millions of dollars" with Apple over the next two years, since they chose the company as their only tablet vendor.
Microsoft obviously wasn't happy about this. Robyn Hines, senior director of state government affairs for Microsoft, said that using only one platform throughout the district would limit options, such as innovations/price cuts from other companies and students' ability to learn platforms they'd find in the workplace (such as Windows).
Earlier this month, Microsoft announced that it was
giving away 10,000 Surface RT tablets
to teachers at the International Society for Technology in Education (ISTE). The idea was to spread RT adoption in schools by supplying teachers with the devices and even training them how to use it. Microsoft is also expected to announce its "Microsoft Surface for education limited time offer" this month, which will offer $199
(normally retails for $499) to schools and colleges interested in adopting the tablets. If the schools want a touch keyboard with their Surface RT, the total price is $249 (retail $599) and with a type keyboard, the cost is $289 (retail $629).
This article is over a month old, voting and posting comments is disabled
RE: Does anyone use Bing on a regular basis?
6/24/2013 7:46:00 PM
You really call there being nothing critical of it in here?
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Microsoft Plans to Give Away 10K Surface RT Tablets to Teachers at ISTE Conference
June 14, 2013, 8:40 AM
Report: Microsoft to Cut Price of Windows RT
June 3, 2013, 10:44 AM
Microsoft Attacks Gmail with "Scroogled" Campaign
February 7, 2013, 11:08 AM
Facebook CEO Called President Barack Obama to Complain About NSA Spying
March 14, 2014, 1:40 PM
Quick Note: Google Drive 100GB, 1TB Plans See Major Price Cuts
March 13, 2014, 2:45 PM
Target Missed Early Warning Signs of Holiday Data Breach
March 13, 2014, 1:45 PM
Amazon Increases Prime Subscription to $99/year Starting March 19
March 13, 2014, 8:23 AM
Bitcoin King's American Accounts Get Frozen
March 13, 2014, 3:00 AM
Time Warner Cable CEO Says Merger with Comcast is a "Dream Combination", Will Increase Innovation
March 12, 2014, 2:37 PM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
Tesla Motors Calls New Jersey Out on New Rule Against Its Direct Sales Model
March 11, 2014, 12:01 PM
NASA Considering SpaceX "Red Dragon" for Returning Mars Samples to Earth
March 10, 2014, 2:43 PM
India Could Rock Google With Its Biggest Antitrust Fine Yet -- $5B USD
March 10, 2014, 8:12 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information