Microsoft Pushing Bing for Search in Schools, Looks to Take on Google
June 24, 2013 3:38 PM
comment(s) - last by
Microsoft also got 34 schools/districts to adopt Windows 8
Microsoft has been trying to push Apple's iPad aside in favor of Surface tablets
, and now, the Windows giant is looking to take on Google when it comes to search for students.
Microsoft made two pretty big announcements today that aim to bring Windows 8 and its search engine Bing into K-12 school districts around the U.S.
Microsoft proudly revealed that 34 K-12 schools/school districts around the country have agreed to use the Windows 8 operating system. The schools are located in Virginia, Alabama, Texas, Florida, California, New York, Massachusetts and Maine.
To be more specific, 10 schools and 24 school districts are signing up to use Windows 8.
Microsoft even boasted a quote from an official (Chris White) at the Somers Central School District in New York, who said iPads "could only take us so far" and "weren’t great in front of the classroom." Clearly, this district was part of the bunch that chose Windows 8.
Microsoft's second school-related announcement is an initiative called "Bing for Schools." This allows K-12 schools to customize their Bing search engine so that it's a more appropriate experience for children.
For instance, K-12 schools can remove advertisements from search results, add special learning features and enhance privacy controls.
Schools can also choose to keep the traditional Bing experience, if they'd like. Either way, it's free for schools to participate.
Google's search engine has a strong hold on the search market, and Microsoft is hoping Bing can steal a big piece of that pie.
This isn't Microsoft's first attempt to steal users from Google. Back in February of this year, Microsoft attacked Gmail -- Google's email service -- with
the "Scroogled" campaign
, which advised the public not to use Gmail because Google scans each email that is sent and received for keywords that can help it target users with more accurate advertisements.
Just last week, Apple
scored a $30 million contract
from the L.A. Unified School District, which will deploy iPads to all students throughout 47 campuses. The L.A. Unified School District is paying $678 per iPad, which will come pre-loaded with educational software. The district also committed to spending "hundreds of millions of dollars" with Apple over the next two years, since they chose the company as their only tablet vendor.
Microsoft obviously wasn't happy about this. Robyn Hines, senior director of state government affairs for Microsoft, said that using only one platform throughout the district would limit options, such as innovations/price cuts from other companies and students' ability to learn platforms they'd find in the workplace (such as Windows).
Earlier this month, Microsoft announced that it was
giving away 10,000 Surface RT tablets
to teachers at the International Society for Technology in Education (ISTE). The idea was to spread RT adoption in schools by supplying teachers with the devices and even training them how to use it. Microsoft is also expected to announce its "Microsoft Surface for education limited time offer" this month, which will offer $199
(normally retails for $499) to schools and colleges interested in adopting the tablets. If the schools want a touch keyboard with their Surface RT, the total price is $249 (retail $599) and with a type keyboard, the cost is $289 (retail $629).
This article is over a month old, voting and posting comments is disabled
6/24/2013 6:09:31 PM
If Microsoft wanted students to use software that's used in the workplace they wouldn't be giving them Windows 8 computers.
RE: Workplace Computers?
6/24/2013 7:53:25 PM
Yeah, that's like giving everyone a brand new VISTA computer.
They need to go back to the drawing board and EXPAND Win7 and put some back end back into the dumb OS before they lose everyone.
RE: Workplace Computers?
6/26/2013 8:50:51 AM
I use windows 8 every day, it's pretty much just a faster and more stable version of windows 7 (with a stupid extra feature)
Give the thing a try, I thought I would hate it too (and I still hate the start screen), but it's really easy to just ignore the start screen entirely.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
Microsoft Plans to Give Away 10K Surface RT Tablets to Teachers at ISTE Conference
June 14, 2013, 8:40 AM
Report: Microsoft to Cut Price of Windows RT
June 3, 2013, 10:44 AM
Microsoft Attacks Gmail with "Scroogled" Campaign
February 7, 2013, 11:08 AM
WSJ Report Implies That Google Leveraged Lobbying to Kill Antitrust Abuse Probe
March 25, 2015, 5:37 PM
Nationalist Hackers From Turkey Cause Chaos, Deface Dozens of Sites
March 16, 2015, 12:29 PM
Google Barrages Firefox Users With Warnings After Mozilla Snubs it for Yahoo!
March 16, 2015, 10:27 AM
More Than a Feeling: Facebook Removes "Feeling Fat" Emoji Amid Backlash
March 12, 2015, 4:23 PM
Apple-Exclusive "HBO Now" Debuts at $14.99/Month; Apple TV Price Cut to $69
March 9, 2015, 3:00 PM
ISIS Supporters Threaten "Charlie Hedbo style" Attack Against Twitter Employees
March 3, 2015, 4:26 PM
Most Popular Articles
HTC One M9 Launches Tomorrow Overseas
March 20, 2015, 2:33 PM
Windows 10 Build 10041 Rolls Out: What's New in Pictures Pt. 1
March 19, 2015, 2:45 PM
FAA Grants Amazon Prime Air an "Experimental Airworthiness Certificate"
March 19, 2015, 9:14 PM
Samsung, Dell, Pegatron to Preinstall Microsoft Office 365 on Android Devices
March 23, 2015, 4:02 PM
Acer Iconia Tab 10 is a Bargain at $200 w/ WXGA, $250 w/ WUXGA
March 20, 2015, 2:11 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information