Disney, Sony Testing Video On Demand Model for Movies Still in Theaters
June 24, 2013 12:49 PM
comment(s) - last by
The testing is only taking place in South Korea
Don't feel like driving out to the theater to catch the latest flick? You may not have to if a new video on demand (VOD) model proves successful.
Walt Disney Co. and Sony Pictures Entertainment have started testing a new business model in South Korea, where movies still in theaters are also made available via VOD. The model, called "super-premium VOD," allows South Korean citizens to rent the new films at home from a cable, satellite or Internet provider.
Why South Korea? Mainly because U.S. cinema companies like AMC Entertainment Holdings Inc. and Regal Entertainment Group require a 90-day window after a movie is released in theaters before it can go to home entertainment.
The new model by Disney and Sony brings
to the home only 3-4 weeks after they debut in theaters.
South Korea is an ideal location to launch the VOD testing because the country already has many local productions offering similar VOD options.
In addition, DVD sales/rentals in South Korea dwindled to only $30.5 million in 2012, and even shut down DVD sales offices. This means that studios can test VOD models without having to worry about undercutting sales from DVDs or rentals.
and Sony haven't wasted any time. Disney's "Wreck-it Ralph" came out five weeks after it launched in theaters while "Brave" was released after only four weeks.
As far as Sony goes, "Django Unchained" was available just three weeks after debuting in theaters.
The average pricing for super-premium VOD is about $9 USD, compared with about $3.50 for normal rentals in South Korea.
According to Chun Yoon-soo, director of business development for Korea's largest VOD provider HomeChoice, total revenue from the super-premium VOD films in South Korea was 30 percent higher than for "comparable films."
However, those in the movie industry worry that the model's testing results in South Korea may not be relevant to the U.S. since VOD is bigger in South Korea and piracy is widespread.
Other Hollywood studios may launch similar services depending on the success of Disney and Sony's South Korean venture.
The Wall Street Journal
This article is over a month old, voting and posting comments is disabled
RE: I've dreamed this day would come..
6/24/2013 8:40:03 PM
In any event, I just watched
over the weekend. While the movie was historically inaccurate, it did have a lot of Mozart's music. It was good music, but was it superior to, say,
or Elvis? That is a matter of opinion.
I will admit most of today's music is awful and unimaginative. If you notice, a lot of music today follows the same pattern: A-B-A-B-C-A where each letter is a different pattern; sometimes it is A-B-A-B-A-B-C-A. The 'B' in the pattern is the exact same lyrics and music and 'C' in the pattern is different than the rest of the song. And that autotune voice makes me want to stick a screwdriver in my ear. But just because the big media cannot see past the bottom line does not mean the skill is not there.
However, can you really say that Mozart or Beethoven are the pinnacle of music? And can you really say that Salieri and Tchaikovsky are better than John Williams? Which do you remember more?
The Imperial March
from Star Wars or
Eine kleine Nachtmusik
by Mozart? While I will admit the classical musicians had much skill, to say they are the best is up for opinion.
is an excellent movie, I've seen it many times and it has some of my favorite quotes in a movie. But the way you talk, the blockbuster movies of that time are superior to
Batman: The Dark Knight
or the original, non George Lucas tampered
. Which do you remember more? "My precious" from
Lord of the Rings
or "I'm shocked, SHOCKED, to find gambling going on" from
The fact is special talent is rare no matter what the era and in today's world where the concern is about the money it is even harder for special talent to break through. The talent is still here, it just has more obstacles today.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
Disney Purchases Lucasfilm Ltd. for $4.05 Billion USD, Episode VII Set for 2015 Release
October 30, 2012, 7:47 PM
Sony UMD Movie Titles on Life Support
March 30, 2006, 2:24 PM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Most Popular Articles
Free Windows 10 offer ends July 29th, 2016: 10 Reasons to Upgrade Immediately
July 22, 2016, 9:19 PM
Smart Security Cameras: 5 Good Choices For Any Budget
July 25, 2016, 7:13 PM
Top 5 Smart Watches
July 21, 2016, 11:48 PM
2017 Porsche Panamera: I’ll Take Three of These.
July 24, 2016, 6:44 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information