New Nokia Ad Equates iPhone Users to Zombies
June 24, 2013 8:22 AM
comment(s) - last by
It also slammed the iPhone's camera
Samsung isn't the only Apple competitor taking jabs at the iPhone in advertisements. Nokia and Microsoft called iPhone users zombies in the latest Lumia commercial.
In the newest
Nokia Lumia 925
ad, a man walks the streets at night in a horror-esque setting. He has his Lumia 925 in hand, and begins to encounter flashes of light accompanied by zombies.
The zombies are iPhone users, and the flashes of light are from their iPhone cameras.
What's Nokia getting at? Not only are iPhone users zombies, but their cameras are subpar to the Lumia 925's camera when it comes to taking pictures at night. The commercial's tagline is "The best pictures in any light. Even without the flash."
Check it out here:
Nokia's Lumia 925 is a Windows 8 smartphone that features a 4.5" AMOLED ClearBlack Touch display, 1280x768 px, 1.5 GHz dual-core Qualcomm Snapdragon S4, 1GB RAM, 16/32GB storage, LTE, a 1.2 MP front-facing camera with 720p video and an 8.7 MP rear-facing camera with 1080p video.
This particular Lumia is only available to T-Mobile users in the U.S.
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RE: Flash at night?
6/24/2013 10:22:39 AM
Did not know that. I like posts that I learn things from.
Please correct if wrong. I might be exagerating a bit on light to get the point accross where the problem lies.
The typical consumer camera will only take a good picture in full daylight or the best picture it can because of the smaller sensors ability to collect light.
Talking interior lighting not night but most cameras take bad shots because the plethora of low/mid end cameras have poor low/mid light sensors and two prematurely enable the flash to try and compensate for the poor sensors ability at light collection. So you wind up with an un-natural light source in a mid light setting because the camera sensor might otherwise take a very noisy image due to the lack of light. But if the sensor is good enough which today there is little to no excuse by not using the flash you can get a good picture that the average flash ruins.
DLSR obviously doesnt have this issue as it has a large sensor and lens to allow more light to get in where the average consumer device wouldnt be able to collect the light as effectively allowing you to shoot in mid-low light conditions capturing the more natural light settings.
This is what Nokia is doing right by putting in the best sensors possible and probably spending the extra time on the optics to maximize light collection.
RE: Flash at night?
6/24/2013 12:13:40 PM
The smaller sensors cameras use a higher average ISO in their auto settings and have "mandatory" post processing to make it look ok. The high ISO creates noise(missing details) that requires post processing to smooth out. You'll notice the picture is usually soft, smooth and missing minute details because of post processing. That is why small sensor cameras won't allow you to shoot in RAW because RAW has no post processing. But people that are not into photography will think these processed pics are great because it made them look better. It made them look better because it smooths out the ugly details like wrinkles, pimples, skin imperfection, dirt, etc..
You usually get really bad pictures indoor(low light) with small cameras because it has to bump ISO and lower shutter speed at the same time while it shuffles with white balance and autofocus. Without some type of image stabilization, it is nearly impossible to get a good shot with a small camera indoors. The fix for this is use a tripod. The manufacturer's fix for this is to use a higher shutter speed. They can bump shutter speed if they can bump ISO, get a better image sensor or bigger sensor.
In the end, it's all physics. The amount of light doesn't increase but only our bag of tricks. A more sensitive image sensor, bigger sensor, better lens are basics to getting a good photo. Software and post processing(instagram, softening) is like autotune.
You want a good photo? you need a good camera. It won't be a smartphone.
Even my big sensor APS-C Nex 5R struggles in low light. It is supposed to be one of the best for MLC. It shoots better than some of my Nikon and Canon DSLR. If I want a good pic, I still need to manipulate the surrounding lights somehow.
The lesson here is buy a phone for the phone first unless posting facebook pics are more important than the phone function. The price you pay for a decent phone camera is steep and it's not just money. The bulk will always be there with it. Having optical zoom will only add bulk.
RE: Flash at night?
6/25/2013 10:44:00 AM
I can follow that logic thanks for the posts good stuff.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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