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Apple is trying to rope 'em in early

Los Angeles students will receive iPads for their studies thanks to a recent $30 million contract with Apple.

Apple scored the $30 million contract from the L.A. Unified School District this week, which will deploy iPads to all students throughout 47 campuses. 

The Board of Education voted 6 to 0 on Tuesday to approve the contract after receiving positive input about iPad use from teachers and students. The iPad was also the least expensive device. 

The L.A. Unified School District is paying $678 per iPad, which will come pre-loaded with educational software, but won't include a keyboard. 

The school district also committed to spending "hundreds of millions of dollars" with Apple over the next two years, since they chose the company as their only tablet vendor. 

The iPads have a three-year warranty that includes free replacement devices up to 5 percent of the value of the purchase price. 

The $30 million for Apple's iPads is a steep contract price, but the L.A. district insisted on the measure because new state and national tests will be taken on computers, and it doesn't want its students falling behind on computer skills. Also, the software will help students in the classroom and after school for studying. 


 
However, there are many concerns floating around the new agreement with Apple. Chief Strategy Officer Matt Hill complained that the funding came from facility bonds, which could have been used for construction instead. The teachers union wanted the money to be used for the hiring of new teachers. 

Aside from school staff and officials, Microsoft has a beef to pick with the L.A. Unified School District too, and I bet you can guess why. That's right -- it wants its Surface tablets to be adopted by school districts so that students start using the Windows operating system early, and this will hopefully lead to loyalty to the OS as they upgrade over the years. 

Robyn Hines, senior director of state government affairs for Microsoft, said that using only one platform throughout the district would limit options, such as innovations/price cuts from other companies and students' ability to learn platforms they'd find in the workplace (such as Windows). 

Last week, Microsoft announced that it was giving away 10,000 Surface RT tablets to teachers at the International Society for Technology in Education (ISTE). The idea was to spread RT adoption in schools by supplying teachers with the devices and even training them how to use it. Microsoft is also expected to announce its "Microsoft Surface for education limited time offer" this month, which will offer $199 Surface RTs (normally retails for $499) to schools and colleges interested in adopting the tablets. If the schools want a touch keyboard with their Surface RT, the total price is $249 (retail $599) and with a type keyboard, the cost is $289 (retail $629). 
 
The offer will reportedly run until August 31, 2013.

Microsoft is also trying to expand Surface RT's capabilities by employing Qualcomm's Snapdragon processors for the next generation. 

Apple has been making its way into classrooms around the U.S. for years now. In 2011, Maine spent $200,000 to supply its kindergarteners with iPads. Later that year, the iPad entered other elementary schools, such as a third-grade classroom in Millstone, New Jersey. 

Aside from the $30,000 L.A. Unified School District contract, Apple is using other ways to pull kids into its platform early: Apple Camp.

Apple Camp is a three-day, creative workshop for children ages 8-12. It will be held at Apple Retail Stores, and allows kids to film footage and create songs using iMovie and GarageBand on a Mac. After the three days are complete, the children present their work at the Apple Camp Film Festival.

Source: The Los Angeles Times



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RE: Is this the line for apps?
By Tony Swash on 6/20/2013 12:01:12 PM , Rating: 1
You are still thinking that the technology of the recent past will be the technology in use in the near future. It won't be. The rise of the small, inexpensive, always connected touch based device is a more profound and larger technology inflection and mutation point than the rise of the PC.

The devices that people use to get 90% of their work done in five years time will be much more like an iPad than a PC. Control-Alt-Delete and all that it implies (byzantine file managment systems, constant and neccessary hardware integration management by the end user, complex UI systems) will be as redundant and as forgotten as the skills needed to insert a new ribbon in a typewriter.

The kids in schools right now will look at how you and I used our 'personal computers' and see them as amusingly odd and alien as watching a film of our parents painstakingly adjusting a TV aerial to get a decent picture.


RE: Is this the line for apps?
By retrospooty on 6/20/2013 1:09:29 PM , Rating: 3

Good luck with that fantasy. Tablets are good for being mobile, but its not going to replace the PC in the office any time soon. Tablets are still toys, and will never be as productive as a full computer... And even with a ful computer, there is only 1 player in business and that is Microsoft. The whole world runs off Microsoft PC's. Dont forget, every iDevice and Mac is made in factories that run their businesses of MS PC's. Every planning, purchasing, inbound logistics, warehousing, shop floor, shipping, accounting, reverse logistics, CRM software etc etc... It all runs on PC's.

Call me when they can make an Apple device without using an entire company that runs off PC's for every single steps in the process from planning to purchasing to inbound logistics to warehousing to shop floor to shipping, accounting, reverse logistics, CRM software etc etc... It all runs on PC's. No one else is even close to matching it.

"The devices that people use to get 90% of their work done in five years time will be much more like an iPad than a PC"

Let this go down as one of the stupidest things Tony ever said.

- Apple stock will hit 1000
- Android is a disaster for Google
- Google is abandoning Android
- The devices that people use to get 90% of their work done in five years time will be much more like an iPad than a PC


Notice a theme there? Its all wishful thinking by you, but completely fantasy based.


RE: Is this the line for apps?
By Tony Swash on 6/20/2013 3:10:06 PM , Rating: 1
quote:
- Apple stock will hit 1000 - Android is a disaster for Google - Google is abandoning Android - The devices that people use to get 90% of their work done in five years time will be much more like an iPad than a PC


A bit rich coming from the guy who thought the iPad would be a short lived fad :)

I confess I did get carried away and thought Apple would reach a 1000. My bad

I never said Android was a disaster for Google just that given its actual and strategic costs it was not addressing the challenge that Goolgle faced as internet activity migrated to mobile devcies, that challenge Google seems to be partially addressing by the forced migration of all Google service users to Google+ accounts. Android is not important to Google's strategic health as a company. How much effort and resource Google continues to invest in Android will be interesting to watch post-Rubins.

I think that the problem that conservative thinkers such as yourself have with the migration to mobile devices is that you think work is done by people sitting at desks with PCs or laptops. It's a similar error of vision that mainframe guys had taking the PC seriously when it emerged. Back then PCs didn't replace mainframes so much as coral them into a limited arena of activity where the advantage of the mainframe was real. Meanwhile what the PC did was invent huge new arenas for new types of computing activity which had never been imagined in the mainframe world or had been poorly addressed. So now, as one example, we see any sort of physically mobile professional (maintenance guys, sales people, doctors, media people, administrators, educators, creatives, musicians, accountants, retail staff, etc,etc,) using tablets (mostly iPads) in ways that old style PCs just cannot be used.

Obviously Microsoft wants to try to get those people all running some variant of Windows, that in my opinion is a mistake and seems to be pretty clearly failing. However irrespective of the OS the tablet and the pocket computer is fundementally changing the way people do computing. Meaningless attempts to divide up what people do with their computing devices into 'real work' (that counts), and 'consumption' (which doesn't count) is just a failure of imagination in a rapidly changing world.

Sure some people in business will continue to spend their time looking at large screens and use a mouse to mainuplate a GUI, but most people in business and in their professions won't. We are not there yet but not far off, the trend is very obvious, very strong and is moving very fast.


RE: Is this the line for apps?
By retrospooty on 6/20/2013 3:32:05 PM , Rating: 2
"I never said Android was a disaster for Google"

??? I recall you saying that several times and defending it.

"I think that the problem that conservative thinkers such as yourself have with the migration to mobile devices is that you think work is done by people sitting at desks with PCs or laptops."

Like I said, let me know when Foxconn, Pegatron and any other of Apple manufactures can make an iPad,iPod, iPhone, or Mac without the entire business running on PC's. Tablets are being used in business, but not as a main computer. They are being used when travelling... When these users get back to the office they are still using their PC's. That wont last forever I am sure but it hasn't even started to change. 5 years off is a laugher when even Apple cant make its products without using PC's. If Apple cant do it (and you KNOW they want to) then its not happening, not on any meaningful scale.

"tablet and the pocket computer is fundementally changing the way people do computing" - True... At home. IT changed me too at home and when travelling.

You need to come back to Earth. The thin air up there is hindering your ability to see clearly.


RE: Is this the line for apps?
By Cheesew1z69 on 6/20/2013 3:40:47 PM , Rating: 2
quote:
"I never said Android was a disaster for Google" ??? I recall you saying that several times and defending it.
He sure did!


RE: Is this the line for apps?
By retrospooty on 6/20/2013 4:25:57 PM , Rating: 2
I know... WTF? He says it on a regular basis. Also last week he said Google is abandoning Android. LOL.


RE: Is this the line for apps?
By Motoman on 6/21/2013 1:03:13 AM , Rating: 2
...why do you guys even read what he posts, let alone bother responding to it?


RE: Is this the line for apps?
By retrospooty on 6/21/2013 10:42:14 AM , Rating: 3
It's fun to shut him down... Besides, once you do, he goes away for several days so we have a vacation from his agenda driven drivel.


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














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