Print 34 comment(s) - last by StanO360.. on Jul 11 at 6:11 PM

The 2014 Ford Focus Electric won't receive any changes from the previous model year

Ford seems to have given up on its Focus Electric compact car, as it recently revealed that it won't make any changes for the new model year.

Ford said it won't make any vehicle upgrades or changes to the upcoming 2014 Focus Electric, which is expected to make an appearance this summer. 

According to Nancy Gioia, Ford’s director of Global Electrification, electric vehicles (EV) aren't worth the money. Instead, the company is focusing (no pun intended) on hybrids and plug-in hybrids. 

“The batteries are still very expensive,” Gioia said. “The pay back period is still tough ... BEVs are a hoot to drive. That is not the issue. The economic viability of it is. We still see battery electric as niche. We think that by focusing on the plug-ins and that awareness, we actually end up benefiting both the hybrids and the plug-ins.”

Ford currently has three hybrids, including the Fusion, C-Max and Lincoln MKZ -- and two plug-in hybrids, including the Fusion Energi and C-Max Energi plug-in hybrids.

Ford has only sold 1,416 Focus EVs since its December 2011 debut.

This pales in comparison to other EV makers, like Nissan. Nissan's Leaf hit 7,614 sales for the first five months of this year alone, with 2,138 of those sales in May -- a 300 percent increase over its sales in May 2012. 

A large reason for the increased Leaf sales is its recent price cut. Nissan slashed the entry-level price of the Leaf 18 percent to $28,800 back in January. 

Other electric vehicle makers are cutting prices as well, such as Honda. Its Fit EV lease dropped from $389 to $259 per month.

While Ford cut the Focus EV lease price from $350 to $285 per month and even dropped the base price $2,000 to $37,995, Gioia said Ford won't make any huge cuts like other automakers. 

“We’re not going to chase down to the lowest price possible — that doesn’t make sense to erode the brand image or the true value of the product,” Gioia said. “We’re going to continue to evolve that product — make it better and better ... We don’t see the need to push it like crazy and erode the image of it.”

Ford spent $550 million to retool its Michigan Assembly Plant for production of vehicles like the Focus Electric, C-Max Hybrid and C-Max Energi -- and even spent $450 million more in 2010 for EV engineering and production. The Michigan Economic Growth Authority also gave Ford tax credits totaling $188 million. 

Source: The Detroit News

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Ford, doing things right
By BRB29 on 6/13/2013 11:48:19 AM , Rating: 2
WRONG. The RX-8 gets poor gas milesage because Wankels are inherently inefficient engines. I used to own a 1.1 liter RX-7 and that thing got maybe 17mpg if I was lucky!

You're just proving my point that displacement does not mean efficiency.

DOHC is much better for any engine. Chevrolet produces pushrod vettes for cost savings so they can hit a low price point to compete against the more expensive supercars.

So you're comparing the corvette to expensive supercars when it's at a mainstream price for middle class lol.
You still can't explain why the Corvette pushrod V8 outshines the BMW M3(one of the best cars). It beats it in weight, size, power, and efficiency. It had a flat torque curve as well. Did I mention it is significantly simpler and cheaper to produce?

The ZR-1 engine was a marvel and produced far more horsepower than Chevrolet stated but it was expensive to put together and required high paid engineers to manually assemble.

Yes but compared to what? Ferraris and Lambos engines cost even more to produce that kind of power, size and efficiency. You seem to have very selective comparisons.

Pushrod engines can be put together with robots, and frankly American rednecks don't know or care about the difference between a pushrod and an overhead cam

now you just proved you are ignorant

the pushrod v8 is no longer popular because it's a v8. It doesn't work well as a 4 cylinders or 6. The world wants more efficiency by reducing vehicle size so i4s and V6 does the job.

"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki