Ford Won't Upgrade New Focus Electric, Has Only Sold 1,400 Since '11 Launch
June 12, 2013 3:54 PM
The 2014 Ford Focus Electric won't receive any changes from the previous model year
Ford seems to have given up on its
Focus Electric compact car
, as it recently revealed that it won't make any changes for the new model year.
Ford said it won't make any vehicle upgrades or changes to the upcoming 2014 Focus Electric, which is expected to make an appearance this summer.
According to Nancy Gioia, Ford’s director of Global Electrification, electric vehicles (EV) aren't worth the money. Instead, the company is focusing (no pun intended) on hybrids and plug-in hybrids.
“The batteries are still very expensive,” Gioia said. “The pay back period is still tough ... BEVs are a hoot to drive. That is not the issue. The economic viability of it is. We still see battery electric as niche. We think that by focusing on the plug-ins and that awareness, we actually end up benefiting both the hybrids and the plug-ins.”
Ford currently has three hybrids, including the Fusion, C-Max and Lincoln MKZ -- and two plug-in hybrids, including the Fusion Energi and C-Max Energi plug-in hybrids.
Ford has only sold 1,416 Focus EVs since its December 2011 debut.
This pales in comparison to other EV makers, like Nissan. Nissan's Leaf hit 7,614 sales for the first five months of this year alone, with 2,138 of those sales in May -- a 300 percent increase over its sales in May 2012.
A large reason for the increased Leaf sales is its recent price cut. Nissan
slashed the entry-level price
of the Leaf 18 percent to $28,800 back in January.
Other electric vehicle makers are cutting prices as well, such as Honda. Its Fit EV lease dropped from $389 to $259 per month.
cut the Focus EV lease price
from $350 to $285 per month and even dropped the base price $2,000 to $37,995, Gioia said Ford won't make any huge cuts like other automakers.
“We’re not going to chase down to the lowest price possible — that doesn’t make sense to erode the brand image or the true value of the product,” Gioia said. “We’re going to continue to evolve that product — make it better and better ... We don’t see the need to push it like crazy and erode the image of it.”
Ford spent $550 million to retool its Michigan Assembly Plant for production of vehicles like the Focus Electric, C-Max Hybrid and C-Max Energi -- and even spent $450 million more in 2010 for EV engineering and production. The Michigan Economic Growth Authority also gave Ford tax credits totaling $188 million.
The Detroit News
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
Ford Offers $10k Discount on Leases for Slow Selling Focus EV
January 25, 2013, 8:48 AM
Nissan Leaf Base Model Price Drops by More Than $6,000 to $28,800
January 15, 2013, 3:40 AM
Debuted at CES 2017 - Corning Gorilla Glass Concept Car
January 7, 2017, 3:02 AM
Happy, healthy and feastive New Year to you and everyone in the world that about to celebrate the Season Holidays
January 1, 2017, 12:01 AM
In 2017, Here are the New Autos of 2018
December 30, 2016, 5:00 AM
What Happens When You Put a Blind Man in a Driverless Car?
December 14, 2016, 5:00 AM
Would You Like to Build Your Own BMW?
December 12, 2016, 5:00 AM
Jaguar I-PACE – Jaguar’s New Electric Concept / New SUV
November 16, 2016, 5:00 AM
Most Popular Articles
Super Hi- Vision Will Amaze the World
January 16, 2017, 9:53 AM
Comparison: Xiaomi Mi Mix Vs. HTC U Ultra
January 14, 2017, 12:10 AM
High Performer – Dell Inspiron 15 Signature Edition Laptop
January 13, 2017, 12:01 AM
There is no comparison when it gets to LG TV.
January 13, 2017, 12:01 AM
A Few Technology Trends, Highlight’s of 2017
January 14, 2017, 12:31 AM
Latest Blog Posts
News of the World
Jan 19, 2017, 7:00 AM
News of the Day Wednesday 1/18/2017
Jan 18, 2017, 12:01 AM
Jan 17, 2017, 12:16 AM
News of the Day
Jan 16, 2017, 12:10 PM
News and Technology Advancement
Jan 16, 2017, 7:58 AM
Jan 15, 2017, 12:32 AM
Here is Some News
Jan 14, 2017, 12:39 AM
News: Improved and New products
Jan 13, 2017, 12:01 AM
News around the world
Jan 12, 2017, 12:01 AM
Rumors and Announcements
Jan 11, 2017, 12:01 AM
This year CES and ridiculous gadgets
Jan 10, 2017, 12:01 AM
Nokia Android phone spurns the west.
Jan 9, 2017, 12:08 AM
New at CES 2017 - Changhong 8K Super Slim TV 65ZHQ3R
Jan 8, 2017, 1:07 AM
Debuted at CES 2017 - Vuzix Blade 3000 Smart Sunglasses
Jan 8, 2017, 12:39 AM
Some news of Day
Jan 7, 2017, 12:01 AM
News 2017 CES
Jan 6, 2017, 12:01 AM
Here is the Latest News in Tech
Jan 5, 2017, 1:47 AM
AI Beats World’s Best at Chinese board game “Go”
Jan 4, 2017, 11:21 AM
Las Vegas 2017 CES
Jan 3, 2017, 12:01 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information