Apple Launches New MacBook Air; Announces OS X 10.9 "Mavericks", New Mac Pro
June 10, 2013 1:19 PM
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"Can't innovate anymore my ass!" -- Phil Schiller
Apple is definitely getting “Back to the Mac” with the announcement that it has achieved million Mountain Lion installs since launch; Tim Cook even bragged that Mountain Lion is approaching 40 percent penetration on Macs while Microsoft is struggling to meet 5 percent penetration with Windows 8.
But Mountain Lion is so last year; Apple is already working on its successor, OS X 10.9 Mavericks. Apple is moving away its "cat themed" names and is instead looking to points of interest in California to carry it through the next decade of desktop/notebook OS development.
Mavericks will of course have a ton of new features including Maps, tabbed browsing for Finder, enhanced support for multiple displays, and a big focus on improving battery life for notebooks. And although Safari isn't exactly a "sexy" piece of the OS X equation, Apple has brought a wealth of changes to the browser aimed at improving battery life and improving page rendering performance.
Battery life enhancements (L), new features in Safari (R)
Apple also announced new
that have "all-day" battery life. The new MacBook Airs are built around Intel's new Haswell CPU architecture, and as a result offer 12 hours of battery (13" model) and 9 hours of battery life (11" model). The notebooks now include 802.11ac support and PCIe-based SSDs. The 11" will start at $999 with 128GB of storage while the 13" model will start at $1099 with 128GB of storage.
The biggest hardware announcement, however, came in the form of the new
. This totally redesigned professional workstation totally throws out the rulebook when it comes to desktops with a cylindrical design.
Phil Schiller took this opportunity to exclaim, "Can't innovate anymore my ass!". This is obviously a retort to the score of people that say that Apple has lost its way.
The new Mac Pro will support up to 12-core configs of Intel's next generation Xeon processors.1866MHz DDR3 memory, PCIe flash (1.25GBps reads, 1GBps writes), six Thunderbolt 2 ports, and dual AMD FirePro workstation GPUs.
The new Mac Pro will debut this fall and will be built in the United States.
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RE: "Can't innovate anymore my ass!"?
6/10/2013 6:36:55 PM
The fact he made the statement at all is or should be a red flag for stockholders. He is clearly worried about the common perception out there.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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