Print 13 comment(s) - last by theman1942.. on Jun 10 at 7:11 PM

It could start as soon as this month

Apple will reportedly launch a trade-in service this month for older versions of iPhones.

According to Bloomberg, Apple will partner with Brightstar Corp. (a provider of specialized global wireless distribution and services) to start an iPhone trade-in service at Apple retail stores as soon as this month. 

Brightstar, which also runs trade-in programs for AT&T and T-Mobile, will be expected to take care of Apple's iPhone trade-ins as well. 

The service will allow owners of iPhone 4s or iPhone 4Ss to trade in their old phones for money or an upgrade to the iPhone 5. 

The idea behind the service is to get customers to upgrade to Apple's newest devices. At AT&T, many customers get about $200 for trading in their old iPhones -- which could be put toward a new iPhone 5. 

Meanwhile, Brightstar resells the old iPhones to emerging markets where demand for cheaper devices is much higher. This allows newer devices, like the iPhone 5, to thrive in developed markets like the U.S. 

Rumors have been circulating for awhile that Apple is working on a cheaper version of the iPhone, but no further details about specs or a release date have been released.

In the meantime, trade-ins can serve as cheap resales for the company (however, it doesn't appear these old iPhones will be resold in the U.S., so residents will have to wait until the cheaper iPhone materializes). 

Source: Bloomberg

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By Motoman on 6/7/2013 8:09:15 PM , Rating: 2
Customer: "Um, hi...I'm afraid I haven't bought a new iPhone in a while..."

Macolyte: "Oh my. Well, let me have your old one and you'll have to buy a new one. And then you'll need to dunk your head in the koolaid, I mean "holy water," over there."

Customer: <cries a little> Bless you sir!

RE: Tithe!
By testerguy on 6/8/13, Rating: 0
RE: Tithe!
By retrospooty on 6/8/2013 8:43:51 AM , Rating: 2
I maintain that people that create an account online and only post in favor of a company are only insulting themselves.

RE: Tithe!
By Motoman on 6/8/2013 9:11:20 AM , Rating: 2
I maintain that your very existence is an insult to the human race.

RE: Tithe!
By retrospooty on 6/8/2013 9:13:28 AM , Rating: 2
I concur ;)

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