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It could start as soon as this month

Apple will reportedly launch a trade-in service this month for older versions of iPhones.

According to Bloomberg, Apple will partner with Brightstar Corp. (a provider of specialized global wireless distribution and services) to start an iPhone trade-in service at Apple retail stores as soon as this month. 

Brightstar, which also runs trade-in programs for AT&T and T-Mobile, will be expected to take care of Apple's iPhone trade-ins as well. 

The service will allow owners of iPhone 4s or iPhone 4Ss to trade in their old phones for money or an upgrade to the iPhone 5. 

The idea behind the service is to get customers to upgrade to Apple's newest devices. At AT&T, many customers get about $200 for trading in their old iPhones -- which could be put toward a new iPhone 5. 

Meanwhile, Brightstar resells the old iPhones to emerging markets where demand for cheaper devices is much higher. This allows newer devices, like the iPhone 5, to thrive in developed markets like the U.S. 

Rumors have been circulating for awhile that Apple is working on a cheaper version of the iPhone, but no further details about specs or a release date have been released.

In the meantime, trade-ins can serve as cheap resales for the company (however, it doesn't appear these old iPhones will be resold in the U.S., so residents will have to wait until the cheaper iPhone materializes). 

Source: Bloomberg

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RE: Hiding the truth?
By aliasfox on 6/7/2013 9:47:42 AM , Rating: 2
Not to mention that the iPhone 4 and iPad 2 are likely slated to be discontinued this fall. The iPhone 5 will likely become the midrange, an iPhone 5s or 6 will come out on top, and the new 'cheaper' iPhone will sit on the bottom rung, likely displacing the 4s from the lineup.

The iPad 2 is only around because Apple wanted a cheaper full-size device; the iPad 4 is likely to take the $399 spot this fall. Unless Apple wants to keep the iPad 2 as an Education only SKU (and keeping it as the only 30-pin connector device still on sale), it's unlikely it'll stay around.

Considering this ban starts in 60 days, it's no big deal - Apple's fall iDevice refresh is usually September/October, about 60-90 days away. I'm sure Apple can import enough stocks to get them through that short hump before the refresh.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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