AMD Drops Consumer Windows Exclusivity, Targets Android, Chrome OS Devices
June 6, 2013 1:18 PM
comment(s) - last by
Temash tablets should start landing by the end year's end
The world's second largest personal computer chipmaker, Advanced Micro Devices, Inc. (
) at an interview at the
trade show in Taipei, Taiwan announced it would be ending a decade long policy of Windows exclusivity in OEM products.
While it will continue to produce chips for the Microsoft Corp. (
) operating system, which remains the world's most used PC OS, AMD announced it will also target devices using Google Inc.'s (
Chrome OS PC
or Android mobile operating systems. Currently AMD supports system builders installing Linux on servers, desktops, and laptop machines, but its consumer face -- all of its widely distributed OEM design wins -- is Windows exclusive.
AMD's move comes at a time when PC sales are
posting historic percentage decreases
amid poor reception
of Microsoft's latest OS,
. Meanwhile mobile usage -- particularly Android adoption -- continues to soar. The Linux kernel-based Android is
creeping towards the billion device mark
, an adoption base that would put it on the same level as Windows for the first time.
Intel Corp. (
), the top PC chipmaker
jumped on the Android train some time ago
(back in 2011). But the AMD campaign is unique, as the company is also plotting
a transition to ARM CPU cores
, potentially dumping the x86 architecture that it had championed for years alongside Intel.
AMD wants to plant its mobile seed on Android.
Prior to the ARM rollout -- which will likely land sometime late next year or in 2015 -- AMD is pushing out mobile-geared A4 and A6-branded processors with on-die GPUs that support DirectX 11 (on Microsoft operating systems). The latest Fusion chips,
will hover around 3.9 watts -- a slightly thirsty mark than Intel's upcoming
22 nm, quad-core tablet-geared Atom design
), which is
targeting the 1.5 watt mark
AMD's Lisa Su
, "We are very committed to Windows 8; we think it's a great operating system, but we also see a market for Android and Chrome developing as well."
AMD's Lisa Su plugs Android at Computex [Image Source: PC World]
fallen considerably behind Intel
in terms of single thread performance; however, it has
done a good job staying reasonably competitive
on the basis of price. Thus Android, which built its empire on out pricing Apple, Inc. (
), BlackBerry Ltd. (
), and other rivals, may be the perfect target for AMD.
AMD's Temash chip may offer a powerful budget option for Android tablet makers.
[Image Source: PC World]
The company underwent a
major leadership change in 2011
, dumping CEO Dirk Meyer over his unwillingness to tackle the mobile market. Earlier this year it was reported that AMD was
poaching engineers from Qualcomm
, Inc. (
) and Apple, hoping to accelerate these efforts.
Windows tablets in general continue to struggle; and to boot AMD's previous tablet chips the Z-01 and Z-60 saw deployment in only a handful of models. Thus AMD is essentially starting from the bottom when it comes to the tablet market -- and it's eyeing the market's second biggest player (Google) to help that bid.
Some analysts have predicted that tablets will
outsell PCs by 2016 or 2017
This article is over a month old, voting and posting comments is disabled
RE: That name...
6/6/2013 2:00:53 PM
Don't tell me you didn't have to google it to be sure after seeing that picture...
RE: That name...
6/6/2013 2:03:13 PM
No, I already knew who she was, I was just providing more proof to you.
Looking at the photo provided, I think at best you'd have to say "not sure" if you didn't know who she was.
RE: That name...
6/8/2013 4:48:10 PM
I didn't know who she was and thought that was a man in the picture.
"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
Report: 59 Million Windows 8 Devices Have Been Activated Since Launch
May 13, 2013, 3:33 PM
Amid Worst-Ever Drop in PC Market, Microsoft Hits 100M Win8 License Sales
May 7, 2013, 9:34 AM
AMD, Microsoft Beat Analyst Estimates, Despite Struggles
April 19, 2013, 12:02 PM
Gartner Predicts Tablets Will Outsell PCs Within Four Years
April 4, 2013, 6:14 PM
Intel: ARM Chips Are Propellers, We Build Jet Engines
February 27, 2013, 2:30 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information