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HTC looks to expand on its flagship success with a cut down budget model

HTC Corp.'s (TPE:24981080p flagship "One" smartphone is a hit, moving 5 million units in its first month on the market -- and sales are still accelerating.  A thirsty HTC is ecstatic at the success, hoping to leverage it to put its struggles of the last year and a half behind it.  Critical to that plan is regaining ground in the middle end -- and that's where the HTC One's "little brother" -- codenamed either the HTC One Mini or the HTC One M4, depending on who you ask -- comes in.

The rumored 4.3-inch, 720p  (1280x720 pixel) handset leaked in the wild via pictures from an Estonian website, forte.delfi.ee.  The site confirms the rumored scaled-down spec that previously leaked.

The phone offers 2 GB of DRAM, a dual-core ARM processor, and 16 GB of NAND flash storage. The camera is an UltraPixel design (as rumored) with a 4 megapixel resolution (a somewhat misleading number in that this is the same sensor as the full-size HTC One, which offers picture quality akin to most 13 MP cameras).

HTC One
[Image Source: forte.delfi.ee]

The handset will reportedly launch worldwide in August, exactly half a year after the launch of its full-size predecessor.  The price in Europe for an unlocked handset reportedly will be around €400 ($523 USD) -- somewhat pricy, given that the "Senseless" HTC One is available for $599 USD unlocked from Google Inc.'s (GOOG) Play Store.

HTC One Mini

HTC One
[Image Source: forte.delfi.ee]

HTC's rival Samsung Electronics Comp., Ltd. (KSC:005930) recently announced its own "Mini" handset -- the Galaxy S IV Mini.  Launch in late June, the device will feature a 4.3-inch qHD (960x540) screen, a 1.7 GHz dual-core processor, 1.5 GB of DRAM, 8 GB of NAND flash, and an 8 megapixel rear-shooting camera.  Comparatively HTC's Mini variant, if confirmed, will beat the Galaxy S IV Mini in most categories.

Source: Forte





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