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Samsung unveils new ruggedized member of the Galaxy S4 family

Samsung has announced a new rugged addition to the Galaxy family: the Galaxy S4 Active. The Galaxy S4 Active has an IP67 rating for dust and water protection, and is also fully sealed against water damage for up to 30 minutes at a depth of up to three feet.  The smartphone’s earphone jack is even water resistant to keep water from damaging the phone without having to use a plug or flap to cover it (a la the Sony Xperia ZR).

The Galaxy S4 Active uses a 1.9 GHz quad-core processor (2GB RAM) and a 2600 mAh battery for power. The LCD measures five-inches and is full HD resolution with 443 ppi. The screen of the smartphone is also designed to be usable in cold weather while you're wearing gloves.

 
The smartphone supports GPS, Bluetooth, Wi-Fi, NFC, and runs Android 4.2.2 for the operating system. Internal storage is 16 GB and a memory card slot allows for storage expansion.

Other features include an eight-megapixel rear camera that can record video and take still shots. The camera even has an Aqua Mode to enhance your ability to take video and still images underwater.

The device also supports Air Gesture technology allowing users to change music tracks, scroll web pages, and accept a call by waving a hand over the screen.

Source: Samsung



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By StevoLincolnite on 6/5/2013 8:28:39 AM , Rating: 5
The amount of phones based on the "Galaxy" name is getting ridiculous, all with different prices and features...

Reminds me of Toothpaste.
Company like Colgate releases a toothpaste, then another variation like "plus whitening", then another "Cavity Protection" until you have a dozen different types to choose from.
Then they get the amazing idea of "Total" where they simply combine them all...
Later on down the track they release Colgate Total - plus whitening and the cycle continues...

I just hope Samsung isn't following that same path, according to Wikipedia there has been 7 Galaxy devices launched this year, 19 last year, 21 in 2011... Talk about not keeping it simple for simpletons. :P




RE: .
By retrospooty on 6/5/13, Rating: 0
RE: .
By StevoLincolnite on 6/5/2013 9:22:13 AM , Rating: 2
The model name is starting to get pointless, that's my point.

This phone is the "Galaxy S4 Active".
Next it might be "Galaxy S4 Titan" or "Galaxy S4 Super Ultra Mega thingy whats-it".


RE: .
By Reclaimer77 on 6/5/13, Rating: -1
RE: .
By retrospooty on 6/5/2013 9:57:04 AM , Rating: 2
"This phone is the "Galaxy S4 Active".
Next it might be "Galaxy S4 Titan" or "Galaxy S4 Super Ultra Mega thingy whats-it"."


OK, this phone is a Galaxy S4, with a ruggedized/waterproof exterior. What would you call it?


RE: .
By Reclaimer77 on 6/5/2013 10:07:53 AM , Rating: 2
The guy doesn't understand this stuff at all. He doesn't get that the "brand" here is Active, not the Galaxy.

Let's say Samsung wanted to release an IP67 rated Note as well. Why brand it something different when the "Active" brand is already in place now? It would just be the Note (whatever) Active.

Since the consumers who require such a device are already familiar with the "Active" branding from the Galaxy release, any other Active phones are now instantly recognizable as to what the designation means. Regardless of what Samsung product line.


RE: .
By BRB29 on 6/5/2013 10:33:50 AM , Rating: 3
The "brand" is Samsung, not Active.

Galaxy is confusing because of it spread across multiple categories of products. It is in both tablets and smartphones. However, they have plenty of phones and tablets that are not labeled Galaxy.

For example
Smartphones: Nexus S, Gravity series, Infuse, Exhibit, Captivate, Charge, Behold, etc...
Tablets: ATIV tab

Galaxy was not originally was not supposed to be on many products. It is on it because The Galaxy phones were a runaway success. Galaxy became a name for popularity and premium. It is highly marketable and profitable name to use. They are putting it on as many products as they can to leverage that the reputation of that name.

So what is Galaxy? it's confusing but to Samsung it means a category of premium mobile devices.


RE: .
By Motoman on 6/5/2013 11:10:09 AM , Rating: 2
quote:
it's confusing but to Samsung it means a category of premium mobile devices.


It's not confusing, and you clearly demonstrated that you understand it right there.

It's not a lot different than GM. They have their lowest priced models under the brand name Chevrolet, somewhat nicer models under the brand name Buick, and their best models under the brand name Cadillac. And of course model names within each brand...and naturally sometimes the base vehicle is actually the same with just different levels of trim from one brand to the next.

There's nothing wrong with what Samsung is doing with the Galaxy brand. In fact it makes perfect sense.

And it's light-years better than, say, video cards. Try explaining how that branding works to a normal person.


RE: .
By BRB29 on 6/5/2013 11:21:39 AM , Rating: 2
Just because I understood it clearly does not mean it's confusing. For many people it is. But then again, marketing was always meant to confuse more than being honest. But I study business and marketing so it's not hard for me to grasp.

You're right, there's absolutely nothing wrong with what they're doing. The positive clearly outweighs the negatives and profits are rolling in by the billions.

Don't even mention the American Automakers branding schemes. It's old age thinking and failure. Clearly, it's in the hall of shame.

Video cards.....let's not get into that.


RE: .
By Reclaimer77 on 6/5/2013 11:21:59 AM , Rating: 2
Exactly which is why I used a vehicle analogy. I'm not understanding what is so difficult here.

This is people nitpicking and making something out of nothing, honestly. Can we just talk about the phone itself instead?

I'm pretty sure Samsung knows more about marketing than all of us put together. They certainly know more than pretty much every device maker out there, that's for sure.

quote:
And it's light-years better than, say, video cards. Try explaining how that branding works to a normal person.


hahaha omg good point. The Sapphire Nvidia GeForce 3X Hyper Turbo GhZ Edition XL 7790 5.0 Twin Turbo.


RE: .
By BRB29 on 6/5/2013 11:40:29 AM , Rating: 2
quote:
Exactly which is why I used a vehicle analogy. I'm not understanding what is so difficult here.


GM, Ford, chrysler used different names on the same vehicles with a different bumpers.

Samsung used the same name for different products as an indicator of premium.

I'm not nitpicking I agreed with him. I was pointing how it was still confusing and clearly demonstrated that fact.


RE: .
By Cheesew1z69 on 6/5/13, Rating: 0
RE: .
By BRB29 on 6/5/2013 1:31:03 PM , Rating: 3
quote:
Wrong...


Potatoes!

see how easy that was to troll?


RE: .
By Cheesew1z69 on 6/5/13, Rating: 0
RE: .
By retrospooty on 6/5/2013 12:05:27 PM , Rating: 2
"So what is Galaxy? it's confusing but to Samsung it means a category of premium mobile devices."

They have alot of products, that is a good thing. If they were all named differently, it would still be confusing to the uneducated. Then they would just have too many models named something else. Tech in general is hard for those that arent technically inclined. It has nothing to do with the "galaxy" branding. Unless of course you have a better plan for dozens of phones from low end to high end across several dozen carriers worldwide, many requiring a different name than their competitors.


RE: .
By BRB29 on 6/5/2013 12:10:31 PM , Rating: 2
That is the best plan they can do for marketing right now. It's pretty much straight out of the text book. For marketing, simple may cause less confusion but their mission is sales. Right now their sales are amazing.


RE: .
By retrospooty on 6/5/2013 1:07:55 PM , Rating: 1
Here is what I think... If you arent sharp enough to navigate through the [sarcasm]complex nomenclature[/sarcasm] of smartphone models, then you should probably not use a smartphone, because using it is even more complex. ;)


RE: .
By BRB29 on 6/5/2013 1:14:03 PM , Rating: 2
or there are people who don't keep up with tech. Have an open mind.


RE: .
By retrospooty on 6/5/2013 1:18:39 PM , Rating: 2
You dont have to keep up with tech to be able to figure out which product you are buying. All I am saying is that if you cant figure out the naming, you probably aren't smart enough to figure out what to do with a smartphone. The assertion that its too complex is ridiculous.


RE: .
By BRB29 on 6/5/2013 1:29:54 PM , Rating: 2
Nobody said it was complex, it is confusing. And yes you have to have the knowledge to know the difference.

Smart(intelligence) is what you do with the knowledge. Without knowledge, being smart does equate to knowing anything.

A very smart person without an education will score extremely low on any iq test.


RE: .
By retrospooty on 6/5/2013 6:06:57 PM , Rating: 2
I totally disagree... It not confusing and the info is readily available for anyone to become knowledgeable.

You dont just walk into a car dealer and "buy the silver car". You have an idea of what type of car you want, what your pricepoint is and what features you needs vs. want and you do some research to decide. Its the same with smartphones or pretty much anything. If you know what you need and what you are willing to pay it's not confusing. Furthermore, they arent all available on all carriers... It's just a matter of picking which ones from a list of phones your carrier offers. CArriers lay them out fauirly simply. The high end generally costs more and teh low end is cheaper. It's quite simple.


RE: .
By BRB29 on 6/5/2013 6:17:23 PM , Rating: 2
quote:
You dont just walk into a car dealer and "buy the silver car". You have an idea of what type of car you want, what your pricepoint is and what features you needs vs. want and you do some research to decide.


lol if people really did their research then GM, Ford and Chrysler wouldn't have lasted as long as they did before they finally crumbled. Brand loyalty has a lot to do with it too.


RE: .
By retrospooty on 6/5/2013 7:24:24 PM , Rating: 2
LOL... Good point, but longevity is a different issue than not understanding the product line. Buying a Chevy Malibu and having it break down several times in the first few years isn't the same as buying a Malibu when you meant to buy a Nova.


RE: .
By Reclaimer77 on 6/5/2013 9:19:08 PM , Rating: 2
Just stop, it's not confusing. Your position is untenable.

You claim it's confusing to others, not you. It's not confusing to us either. So who's confused? Can you show me someone? Can you post a link or something?

You think a company as huge as Samsung doesn't do craptons of market surveys, customer feedback reports and double-blind etc etc?

I just want to know who's confused and where are they. You've spent like 30 posts trying to convince us of this, so it should be pretty easy to prove your point.

quote:
And yes you have to have the knowledge to know the difference.


No really? By this logic you might not know the difference between the iPhone4 and the iPhone 4S. Oh no I'm confused!!!!


RE: .
By BRB29 on 6/6/2013 8:39:45 AM , Rating: 2
Maybe you should get off the internet and go outside once in a while. Most people are confused when it comes to electronics and especially because of branding. Their buying decisions are based mostly on recommendations, what's cool and aesthetics. That's all part of marketing.

If people were really buying based on knowledge and smart decisions then all the bad phones or any bad electronics wouldn't get a single sale.

By your logic, marketing shouldn't even exist because people would know already. What a bunch of crap.


RE: .
By Reclaimer77 on 6/6/2013 9:15:21 AM , Rating: 2
I simply asked you to provide some evidence for all these 'confused' ppeople. Or that the Galaxy line is any more confusing than other brands.

Instead you launch a personal attack against me, I guess that says it all.


RE: .
By BRB29 on 6/6/2013 9:37:58 AM , Rating: 2
Here you go because you are too lazy.

http://www.reddit.com/r/Android/comments/1agtvi/so...
http://pocketnow.com/2012/09/28/how-samsung-is-rui...
http://www.androidauthority.com/galaxy-become-equi...
http://appleinsider.com/articles/12/06/04/samsung_...

When I was looking for a Nexus phone, I was confused between the Samsung Nexus S and the Samsung Galaxy Nexus because I did not know all the Nexus phones. See how easy it is to be confused by product names when it is geared towards marketing and less about the products itself.

...waiting for the next ridiculous arguments.


RE: .
By Cheesew1z69 on 6/6/2013 10:23:02 AM , Rating: 2
Quit feeding it... please. My lord!


RE: .
By Cheesew1z69 on 6/5/2013 12:13:22 PM , Rating: 2
quote:
Tech in general is hard for those that arent technically inclined.
Like certain people here, one of them starts with a BR... I won't name names though.


RE: .
By Mint on 6/5/2013 12:54:12 PM , Rating: 2
Is that really so different from Lenovo having IdeaPad and ThinkPad lines with many different models in each?

FYI, Lenovo is the only PC manufacturer to increase shipments in a declining market, so you'd be hard pressed to say this type of branding system is bad.


RE: .
By BRB29 on 6/5/2013 1:07:08 PM , Rating: 2
quote:
so you'd be hard pressed to say this type of branding system is bad.

who said it was bad?


RE: .
By cyberguyz on 6/5/2013 12:06:38 PM , Rating: 3
+1.

Samsung is the brand
Galaxy is the product line
S4, S4 Mini, S4 Active are models within the line.

Analogous to :

Ford is the brand
Mustang is the product line
base, GT, Boss 302 and Shelby GT500 are the models within the line

Really don't see the confusion here.


RE: .
By insurgent on 6/5/2013 11:46:48 PM , Rating: 2
But.. it's hip to hate on Samsung.


RE: .
By spamreader1 on 6/5/2013 8:52:52 AM , Rating: 1
But it's "new" and "improved". It has to be marketed "cleverly".


RE: .
By Reclaimer77 on 6/5/2013 8:55:23 AM , Rating: 2
Yeah you're right, screw variety. Samsung should just re-release the same Galaxy phone about every 15 months like Apple does.

/sarcasm


RE: .
By laviathan05 on 6/5/2013 9:09:58 AM , Rating: 2
He's commenting on the branding, not the devices themselves. Samsung does a rather poor job of differentiating its own devices from one another.

I doubt many people have an issue with the wide array of devices that Samsung produces, but why not be just as creative with naming them?


RE: .
By Reclaimer77 on 6/5/2013 9:21:17 AM , Rating: 2
The branding is fine. This is like going to a car dealership and complaining that there are thousands of different trim/equipment and model combinations for an Accord or something.

You pick what you want and what one works best for you, is that so hard here?

quote:
I doubt many people have an issue with the wide array of devices that Samsung produces, but why not be just as creative with naming them?


So you propose taking the most successful halo-phone branding ever, the Galaxy, and breaking it up into other less-recognizable ones. All for the sake of being "creative"?


RE: .
By StevoLincolnite on 6/5/2013 9:25:46 AM , Rating: 1
With cars you are buying a base model then you can buy and choose the addons you want.

The Galaxy line is nothing like that situation.
You have a heap of different "Vehicles" with different engines, windscreens, body work, it's like having a Pontiac and a Hyundai next to each other with the exact same name but with a different number next to it.

Don't get me wrong, I love the "Basic" Galaxy S4, but common, the branding is in the toilet.


RE: .
By Reclaimer77 on 6/5/2013 9:31:42 AM , Rating: 2
quote:
With cars you are buying a base model then you can buy and choose the addons you want.


And how is this different?

If you want a Galaxy S4 that fits your rugged lifestyle, well there's the Galaxy S4 Active.

I guess I'm not following you. I notice that all you're doing is complaining, but you haven't told us how YOU would brand the phones any better. Care to fill us in?


RE: .
By Fritzr on 6/5/2013 10:21:47 AM , Rating: 2
He wants the auto company model where buyers can select from multiple manufacturers ... all made by the same company.

Samsung Galaxy is no different than Ford selling Mercurys alongside Fords. Mercs are Fords that are purchased by people who would never be caught dead in one of those "Found On Road Dead" cars. Volvo is the Ford for people who want an American European-Import.

Ford: Ford, Mercury, Volvo (13.4% owner of Mazda)
BMW: BMW, Mini, Rolls Royce
Fiat: Alfa Romeo, Ferrari, Fiat, Lancia, Maserati, Chrysler, Dodge (20% owner of Jeep)
General Motors owns: Buick, Cadillac, Chevrolet, GMC (Pontiac to be discontinued :( ) (controlling owner Daewoo), Opel and Vauxhall in Europe and Holden in Australia.

And many more ... most of those competing brands the dealer is trying to convince you to buy, the same dealer will be convincing the next buyer to ignore in favor of the great deal he is offering on the competing 'make'.

These are just the "American" companies. Now add in China, Korea, Canada, multiple EU countries, Australia, Japan, Philippines all using the same multi-maker under corporate umbrella model and the cell phone situation starts to look very simplistic. The days of any car you want, any color you want as long as it is a black T are long gone.
http://news.consumerreports.org/cars/2009/06/car-b...

And you think cell phone branding is complex...


RE: .
By jimbojimbo on 6/5/2013 11:13:09 AM , Rating: 2
quote:
With cars you are buying a base model then you can buy and choose the addons you want
That's not necessarily true. If you go to buy a Mazda 3 you have to decide whether you want a sedan or a hatchback. They're both Mazda 3 models. There's even the Mazda 3 Speed. All three are distinct models with the same model name. It's akin to that.


RE: .
By inperfectdarkness on 6/5/2013 11:14:42 AM , Rating: 2
Do you also have a problem with "GeForce" being used on every Nvidia GPU?

Or what about "Radeon" being used on every ATI one?

Or every BMW 5-series beginning with the number 5?

"Galaxy" is just a moniker, one Samsung uses for brand recognition. When the sub-monikers (eg. "Tab", "S4" etc) all become more widely known, the need for "galaxy" will disappear.


RE: .
By CZroe on 6/5/2013 11:28:14 AM , Rating: 2
One could say that Apple is doing the same thing. Every iPhone just says "iPhone" on the back and the 3rd and 4th generation iPads are just called "iPad."

Not every Samsung Android smartphone/tablet is a Galaxy, but every performance/flagship model is. I consider it more like Ninja is to Kawasaki motorcycles. Not every Kawasaki is a Ninja, but every Kawasaki sportbike is. HTC is taking notes and is following Samsung/Apple's marketing lead with the HTC One.


RE: .
By EnzoFX on 6/5/2013 1:12:48 PM , Rating: 2
The difference being that it's spanning different TYPES of devices. If the iPads were also branded as iPhones, then it's confusing. The point I think is overuse. They should just change their name from Samsung, to Galaxy. Done.


RE: .
By CZroe on 6/5/2013 3:39:24 PM , Rating: 2
Which is why I think "Ninja" was more relevant in comparison. Some people don't think the 2-cyl sport/beginner bikes deserve the name they thing should only apply to the 4-cyl super-sports.

It doesn't cover their sport-touring bike (Concours) or their naked versions of the same bike (ER6n vs Ninja 650), but it does span the line of "sport" bikes like "Galaxy" spans the line of flagship Android phones/tablets.


RE: .
By Solandri on 6/5/2013 6:08:52 PM , Rating: 2
quote:
One could say that Apple is doing the same thing. Every iPhone just says "iPhone" on the back and the 3rd and 4th generation iPads are just called "iPad."

They do the same thing with their Macbooks. Ostensibly it's to make product names simpler for the customer to remember.

Functionally, it protects resale prices. Lots of people who don't know better end up paying top dollar for a 4-year old Macbook because there's no simple way to tell it's a 4-year old model instead of last year's model (you have to remove the battery, look at a number on the label, then look up the number on Apple's web site). I saved my cousin from spending $800 on a Core 2 Duo Macbook the same month Sandy Bridge Macbooks came out. Personally I think that's unethical, but lots of Apple fans who cite high resale value for Apple products seem to have no problem with it.

So having a descriptive product name is good. Ideally the name will make some sense though. Galaxy S, S2, S3, S4 makes sense. You can instantly tell which is newer. Samsung's names for their tablets OTOH make no sense (the Tab 2 7.0/10.1 are lower-end versions of the Tab not-2 models).


RE: .
By BRB29 on 6/5/2013 6:13:55 PM , Rating: 2
It looks different and in the computer profile it says what year it was. There's also a bunch of serials and labels. If you fork down a bunch of money for a used product without verifying, then you deserve to get ripped off.


RE: .
By Jeffk464 on 6/5/2013 11:46:08 AM , Rating: 2
They should have had the beazel stick out from the glass a little more to protect it. I don't know about everyone else but the glass seems to be the easiest part of the phone to break. Also I don't think samsung uses gorilla glass, it seams to scratch easier than my old HTC incredible.


RE: .
By Cheesew1z69 on 6/5/2013 12:32:37 PM , Rating: 2
Yes, they do use Gorilla Glass...


RE: .
By Argon18 on 6/5/13, Rating: 0
RE: .
By retrospooty on 6/5/2013 4:35:48 PM , Rating: 3
Lots of people know what they all do. Half of those are server related and dont apply to the masses, but they all have a purpose and a pricepoint.


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