DOJ Lawyer Says Apple's E-Book Price-Fixing Cost Consumers "Millions of Dollars"
June 4, 2013 12:11 PM
comment(s) - last by
Apple's lawyer said the agency model is beneficial to both consumers and markets
The e-books price-fixing trial with Apple has begun, and a U.S. government lawyer
of conducting shady business practices with the five book publishers.
"Apple told publishers that Apple - and only Apple - could get prices up in their industry," said Lawrence Buterman, a lawyer at the U.S. Department of Justice (DOJ).
Buterman also added that Apple's agency model with publishers (where publishers set the price and Apple takes a 30 percent cut) hurt consumers by raising prices.
"Overall, average prices of e-books went up, costing consumers millions of dollars," said Buterman.
The three-week trial, which started yesterday, concerns the DOJ's lawsuit against Apple in regards to its method of fixing prices for e-books.
Orin Snyder, Apple's attorney, disagrees with the DOJ's statements.
"What the government wants to do is reverse engineer a conspiracy from a market effect," said Snyder. "Agency [model] is good and beneficial to consumers and markets."
Snyder added that DOJ's evidence, such as emails from former Apple CEO Steve Jobs, will likely be misinterpreted. He also said that average e-book prices fell after Apple entered the market, dropping from $7.97 to $7.34.
Apple is the target of the e-books investigation along with book publishers Hachette Livre (Lagardère Publishing France), Harper Collins (News Corp., U.S.A.), Simon & Schuster (CBS Corp., U.S.A.), Penguin (Pearson Group, United Kingdom) and Verlagsgruppe Georg von Holzbrinck (owner of inter alia Macmillan, Germany). However, all the book publishers have already settled with DOJ, so Apple is the only company going to trial.
This all started in April 2012, when the
U.S. Department of Justice (DOJ) sued Apple and the five book publishers
over anticompetitive practices concerning e-book sales. The book publishers were accused of partaking in an agency sales model with Apple, and the publishers could not let rivals sell the same book at a lower price. Traditionally, publishers sell physical books to retailers for about half of the cover price, which is considered a wholesale model. Retailers then had the ability to sell those books to customers for a lower price if they wanted to.
But when e-books came along, this model was challenged. Amazon started selling best sellers for as low as $9.99 to encourage its Kindle e-reader sales. Publishers were not happy with this because they thought the prices were too low.
However, Apple attempted to resolve this when it struck a deal with publishers to implement the agency model in 2010. This helped Apple at the time of its iPad and iBooks launch.
But its deal with publishers made it seem like an attempt to thwart Amazon's dominance.
In April of this year, DOJ used
an old email from former Apple CEO Steve Jobs
as evidence in the e-books case. The email (dated in 2010) from Jobs to James Murdoch of News Corporation said, "Throw in with Apple and see if we can all make a go of this to create a real mainstream e-books market at $12.99 and $14.99.”
U.S. District Judge Denise Cote, who is overseeing the trial, said last month in a preliminary hearing that the e-books price fixing case
seemed to fall in favor of the DOJ
"I believe that the government will be able to show at trial direct evidence that Apple knowingly participated in and facilitated a conspiracy to raise prices of e-books, and that the circumstantial evidence in this case, including the terms of the agreements, will confirm that," said Cote.
This article is over a month old, voting and posting comments is disabled
RE: Am I reading this wrong?
6/4/2013 1:54:12 PM
"Stop spilling your stupid on the internet."
It's all he's got. He could spill his pompous and arrogance as well, but it wouldn't matter. ;)
Defending their BS lawsuits, defending their "superior" products, defending the crappy moves they make and now defending the price fixing... Ugh. I don't even have the words to describe what a ridiculous waste of skin this clown is.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
Federal Judge Sides with U.S. DOJ in Apple E-Books Preliminary Hearing
May 24, 2013, 11:46 AM
DOJ Uses Email from Steve Jobs as Evidence in E-Book Case
May 15, 2013, 10:14 AM
DOJ Could Sue Apple As Soon As Today Over E-Books, Works to Settle With 5 Publishers
April 11, 2012, 9:15 AM
Report: Motorola Droid Turbo to Leapfrog 2nd Gen Moto X With QHD, Snapdragon 805
September 23, 2014, 12:32 PM
AT&T Tempts Customers with $39 U-Verse TV, HBO, Internet, and Amazon Prime Bundle
September 23, 2014, 10:15 AM
46 Percent of Apple’s Mobile Devices Already Running iOS 8
September 23, 2014, 9:48 AM
Die Shots Confirm A8 Packs Six PowerVR "Rogue" GPU Clusters
September 22, 2014, 4:05 PM
WSJ: Yes, HTC Nexus 9 ("Babel") is Incoming
September 22, 2014, 4:00 PM
Quick Note: Flagship BlackBerry Passport Smartphone to be Priced at $599 Unsubsidized
September 22, 2014, 3:31 PM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Apple iPhone 6, iPhone 6 Plus Reviews Roll In
September 16, 2014, 9:13 PM
Big Media: If You Want Privacy, You're Probably a Pirate
September 18, 2014, 2:57 PM
Apple Cripples NFC in iPhone 6, 6+ With Developer Ban
September 17, 2014, 1:00 PM
Home Depot Credit Card Theft is the Biggest in History, 55 Million Cards Stolen
September 18, 2014, 7:53 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information