backtop


Print 28 comment(s) - last by Moishe.. on Jun 4 at 5:04 PM


  (Source: The Guardian)
But will it be enough to push sales?

Microsoft is reportedly cutting the price of its Windows RT software for smaller tablets in an effort to boost sales of the failing OS

It's not clear how much Microsoft charges hardware makers for Windows RT software, and since the pricing talks are confidential, the exact amount of the price cut hasn't been released either. 

A price cut could be a helpful start to bringing Windows RT back to life. The OS was released October 26, 2012 (when Windows 8 launched) as a platform for ARM-based devices. It's not the whole Windows 8 experience, as it lacks key software (such as Windows Media Player) and isn't compatible with as many desktop applications or hardware as Intel-based Windows 8 Pro devices.

Hardware makers haven't seen a whole lot of success with RT. Back in April, many computer companies started slashing the prices of their RT-based tablets in hopes of clearing their stock. For instance, at that time, Dell's 32GB XPS 10 tablet with Windows RT launched at $500 last fall and dropped to $450. The XPS 10 was slashed again in May to a starting price of $299.99. ASUS' VivoTab RT was another device to take a cut ($599 at launch, cut to $382 for 32GB on Amazon while Newegg listed it as "discontinued").

With Computex getting underway in Taipei this week, hardware makers are unveiling future devices -- and RT doesn't seem to be in too many company plans.

Hewlett-Packard (HP) said it currently doesn't have any plans for an RT device. Acer called Windows RT "immature," and said that it is focusing on Windows 8 Pro and Android-based tablets instead. Samsung said it hasn't decided whether it should make a successor to its RT tablet. 

However, a couple of companies are continuing on with Windows RT. HTC, while deciding against a larger RT-based tablet, said it will develop a 7-inch device with Windows RT. Dell is also working on a new RT tablet and plans to update the XPS 10 this year. 

It looks like Microsoft will keep its original price of $499 for its Surface with Windows RT tablet. 

If Microsoft offers the Windows RT software (which comes pre-installed only) at a discount, hardware makers can sell devices to consumers for cheap and hopefully clear their inventory. But will a price cut be enough to push future device sales and justify R&D on RT-based tablets?

Source: Bloomberg



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: I don't understand MS
By Argon18 on 6/3/2013 3:51:49 PM , Rating: 1
I don't think you understand the Apple market too well. Its nothing to do with "tithing to their church". Making such a claim takes all credibility out of your argument.

Apple invests a metric buttload of cash into user interface R&D. Plus they design both the software, and the hardware, from the ground up, so they're very tightly integrated. The end result is a super polished feeling product.

Buy a Microsoft PC, and the OS came from one vendor, and the hardware from another. Plus a bunch of 3rd parties have their hand in the pot, in the form of bloatware. The hardware is usually bottom dollar cheap stuff too. It's often times clunky to use, non-intuitive, and unreliable.

You've got to examine the whole package here, hardware + OS + value added software. You can't just look at the OS and proclaim "Windows > OSX" because that's only one piece of the puzzle - a piece that most non-techie consumers don't give two craps about.


RE: I don't understand MS
By BRB29 on 6/3/2013 3:59:52 PM , Rating: 2
Not so much the hardware anymore though. Although they designed their software specifically for the hardware instead of a wide range of compatibility.


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki