Report: Microsoft to Cut Price of Windows RT
June 3, 2013 10:44 AM
comment(s) - last by
(Source: The Guardian)
But will it be enough to push sales?
Microsoft is reportedly cutting the price of its Windows RT software for smaller tablets in an effort to boost sales of
the failing OS
It's not clear how much Microsoft charges hardware makers for Windows RT software, and since the pricing talks are confidential, the exact amount of the price cut hasn't been released either.
A price cut could be a helpful start to bringing Windows RT back to life. The OS was released October 26, 2012 (when Windows 8 launched) as a platform for ARM-based devices. It's not the whole Windows 8 experience, as it lacks key software (such as Windows Media Player) and isn't compatible with as many desktop applications or hardware as Intel-based Windows 8 Pro devices.
haven't seen a whole lot of success with RT
. Back in April, many computer companies started slashing the prices of their RT-based tablets in hopes of clearing their stock. For instance, at that time, Dell's 32GB XPS 10 tablet with Windows RT launched at $500 last fall and dropped to $450. The XPS 10 was
in May to a starting price of $299.99. ASUS' VivoTab RT was another device to take a cut ($599 at launch, cut to $382 for 32GB on Amazon while Newegg listed it as "discontinued").
getting underway in Taipei this week, hardware makers are unveiling future devices -- and RT doesn't seem to be in too many company plans.
Hewlett-Packard (HP) said it currently doesn't have any plans for an RT device. Acer called Windows RT "immature," and said that it is focusing on Windows 8 Pro and Android-based tablets instead. Samsung said it hasn't decided whether it should make a successor to its RT tablet.
However, a couple of companies are continuing on with Windows RT. HTC, while deciding against a larger RT-based tablet, said it will develop a 7-inch device with Windows RT. Dell is also working on a new RT tablet and plans to update
the XPS 10
It looks like Microsoft will keep its original price of $499 for its Surface with Windows RT tablet.
If Microsoft offers the Windows RT software (which comes pre-installed only) at a discount, hardware makers can sell devices to consumers for cheap and hopefully clear their inventory. But will a price cut be enough to push future device sales and justify R&D on RT-based tablets?
This article is over a month old, voting and posting comments is disabled
RE: I don't understand MS
6/3/2013 2:33:11 PM
Apple's track record on quality and design is horrible. It's amazing how people love to forget the vast numbers of awful product defects and poor engineering that go into Apple products.
The general cycle at Apple is this:
1. Introduce product as "OMFG teh best evar + MAGIC"
2. People point out design and/or quality flaws
3. Apple ignores them.
4. Apple blames the user.
5. Apple issues a fix or workaround of some kind, never having admitted anything was wrong in the first place.
Rinse and repeat. iPads that don't work outside, iPhones that blow up, all manners of screen issues, yellowing cases, iPhones that can't make phone calls, so on and so forth. Not to mention the fact that iThings sell like people's lives depend on them even when missing blindingly-obvious functionality, like no copy & paste on an iPhone or the ability to swap a battery.
The internet is awash in information about how horribly bad Apple engineering, product design, and quality is. It's also awash in people who love to forget that information, or pretend it doesn't exist.
RE: I don't understand MS
6/3/2013 3:33:52 PM
All the problems you listed are real and they were eventually fixed. Blaming the users does leave a sour taste in some people.
You're right on the marketing part. They HAD a very a good marketing team. But to be fair, they did not have that at first. Now I feel like Apple is half surviving on its reputation and marketing.
The simplicity of their products and missing features is their design choice. It's also the choice of consumers to not purchase it.
Nobody forgot about Apple's blunders, there's just so many others every week with other companies. Since there are as many haters as fanboys for apple, anything bad will be blown up also. Just like anything good will be disproportionally exaggerated.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Dell Slashes XPS 10 Windows RT Tablet Price
May 15, 2013, 9:20 AM
Lack of Consumer Demand Sinks Windows RT Tablet Prices
April 3, 2013, 10:20 AM
Microsoft Can't Quit Windows RT, Denies Rumors
March 29, 2013, 3:36 PM
Android Wear’s First Major Update Brings GPS, Offline Music Support
October 23, 2014, 1:34 PM
Samsung Announces Galaxy S5 Plus with Snapdragon 805 Processor, LTE-A
October 22, 2014, 3:40 PM
Motorola Further Increases Moto 360 Battery Life with New Update
October 22, 2014, 8:08 AM
Apple's iPad Air 2 Features Triple-core A8X Processor, 2GB of RAM
October 21, 2014, 8:32 PM
Toshiba Launches 11”, 2-in-1 Convertible PC for $329
October 21, 2014, 2:11 PM
Microsoft Begins Shifting Nokia Lumia Branding to "Microsoft Lumia"
October 21, 2014, 10:52 AM
Most Popular Articles
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
PS4 "Masamune" Update 2.0 Will Bring New Music and Customization Features
October 17, 2014, 1:05 PM
Report: 2015 Ford Focus Electric MSRP Slashed by $6,000, Will Retail for $29,995
October 18, 2014, 6:23 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information