Report: Microsoft to Cut Price of Windows RT
June 3, 2013 10:44 AM
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(Source: The Guardian)
But will it be enough to push sales?
Microsoft is reportedly cutting the price of its Windows RT software for smaller tablets in an effort to boost sales of
the failing OS
It's not clear how much Microsoft charges hardware makers for Windows RT software, and since the pricing talks are confidential, the exact amount of the price cut hasn't been released either.
A price cut could be a helpful start to bringing Windows RT back to life. The OS was released October 26, 2012 (when Windows 8 launched) as a platform for ARM-based devices. It's not the whole Windows 8 experience, as it lacks key software (such as Windows Media Player) and isn't compatible with as many desktop applications or hardware as Intel-based Windows 8 Pro devices.
haven't seen a whole lot of success with RT
. Back in April, many computer companies started slashing the prices of their RT-based tablets in hopes of clearing their stock. For instance, at that time, Dell's 32GB XPS 10 tablet with Windows RT launched at $500 last fall and dropped to $450. The XPS 10 was
in May to a starting price of $299.99. ASUS' VivoTab RT was another device to take a cut ($599 at launch, cut to $382 for 32GB on Amazon while Newegg listed it as "discontinued").
getting underway in Taipei this week, hardware makers are unveiling future devices -- and RT doesn't seem to be in too many company plans.
Hewlett-Packard (HP) said it currently doesn't have any plans for an RT device. Acer called Windows RT "immature," and said that it is focusing on Windows 8 Pro and Android-based tablets instead. Samsung said it hasn't decided whether it should make a successor to its RT tablet.
However, a couple of companies are continuing on with Windows RT. HTC, while deciding against a larger RT-based tablet, said it will develop a 7-inch device with Windows RT. Dell is also working on a new RT tablet and plans to update
the XPS 10
It looks like Microsoft will keep its original price of $499 for its Surface with Windows RT tablet.
If Microsoft offers the Windows RT software (which comes pre-installed only) at a discount, hardware makers can sell devices to consumers for cheap and hopefully clear their inventory. But will a price cut be enough to push future device sales and justify R&D on RT-based tablets?
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RE: I don't understand MS
6/3/2013 2:15:14 PM
Apple didn't have money back then. They couldn't market themselves like they can after the initial success. Ipod was the first product to create a whole package so that users dont have to figure out anything. No learning curve or instructions are needed. I had a Nomad that was technically superior in every way except "ease of use", continuing support and ecosystem was not there. Sure, it easy for me but I can see most people wouldn't want to deal with it.
Itunes was also the first ecosystem that a company is willing to fully support. The product itself is not impressive but the overall package is.
They used the same philosophy in every other product they launched.
That was a quick search. I am just basing my thesis on my own observations and knowledge of business.
I don't know how you can say that Apple does not have quality. The quality is there. They have a better track record than most companies. Their customer service is pretty good every time I had to deal with them.
Like I said before, they've fallen lately with quality and support. Given that competitors have caught up, they are using their reputation and marketing more than actual quality in products. Their high prices are harder to justify now.
RE: I don't understand MS
6/3/2013 2:33:11 PM
Apple's track record on quality and design is horrible. It's amazing how people love to forget the vast numbers of awful product defects and poor engineering that go into Apple products.
The general cycle at Apple is this:
1. Introduce product as "OMFG teh best evar + MAGIC"
2. People point out design and/or quality flaws
3. Apple ignores them.
4. Apple blames the user.
5. Apple issues a fix or workaround of some kind, never having admitted anything was wrong in the first place.
Rinse and repeat. iPads that don't work outside, iPhones that blow up, all manners of screen issues, yellowing cases, iPhones that can't make phone calls, so on and so forth. Not to mention the fact that iThings sell like people's lives depend on them even when missing blindingly-obvious functionality, like no copy & paste on an iPhone or the ability to swap a battery.
The internet is awash in information about how horribly bad Apple engineering, product design, and quality is. It's also awash in people who love to forget that information, or pretend it doesn't exist.
RE: I don't understand MS
6/3/2013 3:33:52 PM
All the problems you listed are real and they were eventually fixed. Blaming the users does leave a sour taste in some people.
You're right on the marketing part. They HAD a very a good marketing team. But to be fair, they did not have that at first. Now I feel like Apple is half surviving on its reputation and marketing.
The simplicity of their products and missing features is their design choice. It's also the choice of consumers to not purchase it.
Nobody forgot about Apple's blunders, there's just so many others every week with other companies. Since there are as many haters as fanboys for apple, anything bad will be blown up also. Just like anything good will be disproportionally exaggerated.
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
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