Motorola to Launch New U.S.-Made "Moto X" Smartphone
May 30, 2013 11:28 AM
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It will be built in Texas
Motorola plans to release a new U.S.-made smartphone this year in an attempt to gain some mobile ground against the likes of Apple and Samsung.
Motorola CEO Dennis Woodside said that the new smartphone will be called the Moto X, and it will be built in a Texas facility that plans to have 2,000 new employees by August.
While it will be tough to compete with Apple's iPhone and Samsung's range of Android-powered devices in the U.S., Motorola feels the Moto X has a good shot because of its ultra-low power sensors that are better at managing and conserving power than Apple and Samsung's devices. The company has even built processors that can save power, but didn't go into detail on how.
Woodside said he's "pretty confident" in the new Motorola devices that will ship in the fall.
acquired Motorola Mobility
in 2011 for $12.5 billion USD. However, the company has proved to be a bit of a nuisance -- it only made $1.02 billion for the first quarter of 2013, down from $1.51 billion in the fourth quarter. It also reported an operating loss of $271 million.
Aside from that, Google announced an
additional 10 percent reduction in the Motorola workforce
this past March (about 1,600 employees) after already cutting 20 percent last summer. That cut affected about 4,000 employees.
Motorola Mobility has also had some other issues lately, such as an
from the European Union for seeking injunctions to block Apple's use of certain patents. Motorola was slapped with this complaint earlier this month.
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RE: Trade Bans
5/30/2013 7:30:49 PM
Wouldn't matter. If Apple wanted to troll on Motorola's domestic-assembled products, they could ask for a sales ban instead of an import ban. Same functional result.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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