Apple Quietly Introduces $229 16GB iPod Touch Without Rear-Camera
May 30, 2013 12:00 PM
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Apple is likely introducing cheaper models in an effort to gain a larger customer base
Apple introduced a new, stripped-down member to
the iPod touch family
recently -- which you might have missed if you weren't paying close attention to Apple's online store.
Apple added a 16GB iPod touch for $229. The new version loses a few features found in the latest generation of the iPod touch family, such as the rear-facing 1080p camera and the assortment of colors (this new version only comes in black and silver).
However, the 16GB device does still hold key features like the 4-inch Retina display, the dual-core A5 chip, 720p front-facing camera, and even the Apple EarPods.
If you can't do without the rear-facing camera or the pretty colors, there's the 32GB version for $299 or the 64GB version for $399.
Apple is likely introducing cheaper models in an effort to gain a larger customer base and compete with its main rival -- the Android-powered Samsung.
Apple was also likely looking to fill the price gap between the $149 iPod nano and the $249 iPod Classic. This new 16GB version seems to have replaced the 16GB 3.5-inch Touch that had been selling for $199.
Also reportedly forthcoming in the cheaper Apple product line is a more affordable iPhone, but there's no word on a release date quite yet.
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Not a whole lot of competition for the iPod Touch
5/30/2013 4:59:41 PM
It's not a gigantic market anymore, but truth be told who else makes a high-quality non-phone media player anymore? Samsung and Phillips each have a model or two, but they're poorly marketed and almost nonexistent in stores. If you want a device to suppliment your phone (i.e. just for the car, or for your kids), the iPod Touch is pretty much the only product. Or you could go to the Chinese knockoffs that use some strange OS.
As for the product itself, a resounding meh from me. The people who buy this product would generally already have a cameraphone, so it's no big loss from a functional perspective, but it screams of cheapness - like you bought the Lexus with the cloth seats (or whatever). How much could a camera module cost, anyway?
The bigger indication here is that it's highly unlikely the iPad mini, with its identical motherboard, bigger screen/battery and dual cameras, will be dropping significantly in price anytime soon. I was hoping the first-gen mini would come down to $200-250 to make room for an A6 equipped Retina iPad mini at $329, but that doesn't seem like it'll be the case.
RE: Not a whole lot of competition for the iPod Touch
6/1/2013 8:50:44 AM
AppStore. That's what this cheaper iTouch is all about. If you want an iOS device for the apps, then this provides a very cost effective way to do so.
It has the same A5 SoC as the iPhone 4S and existing iTouch 5g, as well as the screen of the current iTouch 5g and iPhone 5 models. They're the bits that matter most when running apps. 16GB is less than ideal, but if they gave it 32GB then it would get confused by many people with the full 32GB iTouch 5g.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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