Apple Quietly Introduces $229 16GB iPod Touch Without Rear-Camera
May 30, 2013 12:00 PM
comment(s) - last by
Apple is likely introducing cheaper models in an effort to gain a larger customer base
Apple introduced a new, stripped-down member to
the iPod touch family
recently -- which you might have missed if you weren't paying close attention to Apple's online store.
Apple added a 16GB iPod touch for $229. The new version loses a few features found in the latest generation of the iPod touch family, such as the rear-facing 1080p camera and the assortment of colors (this new version only comes in black and silver).
However, the 16GB device does still hold key features like the 4-inch Retina display, the dual-core A5 chip, 720p front-facing camera, and even the Apple EarPods.
If you can't do without the rear-facing camera or the pretty colors, there's the 32GB version for $299 or the 64GB version for $399.
Apple is likely introducing cheaper models in an effort to gain a larger customer base and compete with its main rival -- the Android-powered Samsung.
Apple was also likely looking to fill the price gap between the $149 iPod nano and the $249 iPod Classic. This new 16GB version seems to have replaced the 16GB 3.5-inch Touch that had been selling for $199.
Also reportedly forthcoming in the cheaper Apple product line is a more affordable iPhone, but there's no word on a release date quite yet.
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Wrong price in caption
5/30/2013 12:20:24 PM
Tiffany, as your own article states, the price is $229 not $249.
However, it's still to high. At $199 it
have been worth a look. At $229 with many fewer features than the next higher model at $299 it's just an oddball featureset/price.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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