FTC Targets Google Again for Advertising Practices
May 24, 2013 1:17 PM
comment(s) - last by
So far, the antitrust probe is in early stages, and Reuters reported that Google hasn't even received any antitrust notifications from the FTC yet
Google is under the microscope yet again as the U.S. Federal Trade Commission (FTC) looks to investigate its advertising practices.
Google may be the subject of an FTC investigation for its use of certain tools it acquired from ad company DoubleClick in 2007. Some ad firms have complained to the FTC that Google is using these DoubleClick tools to persuade websites to use products like Ad Exchange.
So far, the antitrust probe is in early stages, and
reported that Google hasn't even received any antitrust notifications from the FTC yet.
It seems Google is always caught in an antitrust investigation of some sort, but luckily for Google, it has had an easy time with it in the U.S.
In January of this year, Google managed to settle a nearly two-year U.S. Federal Trade Commission (FTC) investigation
without paying any fines
. Instead of paying fines, the FTC made Google promise that it would stop scraping reviews and information from other websites, stop requesting sales bans when suing companies for patent infringement and allow advertisers to export data in order to evaluate advertising campaigns.
Google has been battling antitrust suits with the European Commission as well. The European Commission opened a formal antitrust investigation into Google's search behavior in November 2010, and last month, Google
offered a settlement proposal
that the EU finally accepted. Google's settlement proposal will not change the algorithm used to create its search results, but rather, the company will clearly label any search results from its own services. Not only that, but in some instances, Google will offer links from rival search engines.
In addition, the proposal will give websites the option to keep their content from vertical search properties, but stay in general search results. Furthermore, Google will help small businesses move their ad campaigns to other search engines.
This article is over a month old, voting and posting comments is disabled
5/25/2013 12:55:24 PM
"Some ad firms have complained to the FTC that Google is using these DoubleClick tools to persuade websites to use products like Ad Exchange."
Wow. A company is using a piece of their tech to help drive sales. God forbid that Ford or General Electric or GM or BIC and Gillette or the Tidy Bowl man should hear about this.
Since when did the attempt of persuasion become illegal in business?
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
Google Settles EU Search Investigation, Rivals Not Satisified
April 15, 2013, 1:51 PM
Google, FTC Settle Antitrust Spat Without Any Fines
January 3, 2013, 12:57 PM
Dutch Gov. to Google: Don't Spy on Us
December 2, 2013, 1:21 PM
Quick Note: Amazon to Use Unmanned Drones for 30 Minute Package Deliveries
December 2, 2013, 11:51 AM
Quick Note: Wi-Fi Hack Prompts European Parliament to Eliminate Access
November 29, 2013, 11:05 AM
NYT: NSA May Have Spied on Google, Yahoo Data Centers Via Fiber-Optic Cables
November 26, 2013, 3:35 PM
Quick Note: Intel Wants to Sell OnCue Internet TV Service for $500M
November 26, 2013, 12:40 PM
Facebook CEO Says Government "Blew It" with NSA Spying
November 25, 2013, 11:23 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Fed Up With Cheating OEMs, Microsoft Trolls Chromebooks in New Ad
November 27, 2013, 4:09 PM
Xbox? PCs? Mobile? Microsoft Wants One Windows to Rule Them All
November 25, 2013, 8:21 PM
Seattle Restaurant Bans Google Glass, Tells Wearers to "Just shut up and get out"
November 27, 2013, 10:27 AM
Latest Blog Posts
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
U.S. Army Developing Cyber, Electronic War Arsenal
Oct 31, 2013, 4:49 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information